手shou持chi裝zhuang置zhi改gai變bian現xian代dai人ren的de生sheng活huo形xing態tai，也ye顛dian覆fu產chan業ye競jing爭zheng態tai勢shi，同tong時shi創chuang造zao新xin的de商shang業ye模mo式shi。車che載zai廣guang告gao讬讬播bo係xi統tong已yi不bu是shi新xin鮮xian事shi，因yin應ying手shou持chi裝zhuang置zhi的de影ying響xiang力li
，新xin漢han將jiang協xie助zhu中zhong國guo位wei居ju領ling導dao地di位wei的de互hu動dong傳chuan媒mei，打da造zao車che載zai互hu動dong式shi廣guang告gao讬讬播bo係xi統tong
，創chuang造zao新xin的de商shang機ji與yu渠qu道dao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海
、廣州、深圳、青島、xianggangdengbadachengshidechuzucheshang
，wanchenghudongshiguanggao讬boxitongdebujian
，bingluxutuiguangzhierjichengshi，yujijiangyoushiwanliangzhongguochuzuchecaiyongxinhanyanfashejidehudongshiguanggao讬boxitong，tuibianchengyidongshangyepingtai。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“物wu聯lian網wang科ke技ji的de持chi續xu發fa展zhan
，與yu新xin的de生sheng活huo形xing態tai

，不bu斷duan觸chu發fa新xin的de商shang業ye應ying用yong模mo式shi。新xin漢han為wei中zhong國guo互hu動dong媒mei體ti領ling導dao品pin牌pai研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong

，擬ni將jiang於yu一yi年nian內nei
，安an裝zhuang在zai中zhong國guo八ba個ge主zhu要yao一yi級ji城cheng市shi的de計ji程cheng車che上shang。有you別bie於yu傳chuan統tong的de讬讬播bo係xi統tong
，新xin漢han提ti供gong完wan整zheng的de網wang絡luo連lian線xian功gong能neng，包bao括kuo3G、Wi-Fi
、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　liru，renmendianyingpiaozaizhongguojingchangshiyipiaonanqiu
，dianying讬bokehukejiyouyugaopiandefangsong，anpaishidangdechufadian，rangchengkeliyongchukongmianbanyushouji，wanchengdianyingpiaoyugouyufukuan，shi讬bokehudexingxiaohuodong
，nengtongshijianjuxuanchuanyuxiaoshoudezuidaxiaoyi
，tigaoxingxiaotouzibaochoulv。tongshi，xitongyezhuangsheganyingqi，nengzhenceqianzaimubiaoxiaofeizheyufou
，dangyouchengkeshicaikaishibofangxiangguanguanggaodezhinengsheji
，shixitongfahuizuidaxingxiaoxiaoyi；ermeizeguanggaoshifouchufahudongjichanshengxiaofeixingwei
，jiangbeijilubinghuichuandaoziliaozhongxinyuyifenxi，yibiantigongwanzhengbaogaogeiguanggaozhu

，zuoweixingxiaozuhecelvetiaozhengdejishi。ciwai，gaixitonghaineijianGPS定位係統，乘客上車後，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車

，透過GPS可追蹤乘客目前的路線動向

，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi
，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing，nengchangshijianwendingyunxing
，tongshinengzaizuiduanshijiannei，anzhuangyubutongchexingdechuzucheshang，shizuidadetiaozhan。linhongzhoushuo，chezaidiannaoshixiangdangteshudechuizhichanyeshichang，chezaidianyuangongying，dianyuantuboguanli，xitongkangzhenshejideng，douxuyaojingguoshichangyanzhengdechanyeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起

，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)的de願yuan景jing能neng進jin一yi步bu落luo實shi，除chu及ji時shi性xing在zai地di吃chi喝he玩wan樂le資zi訊xun，同tong時shi能neng讓rang廣guang告gao讬讬播bo客ke戶hu動dong態tai調tiao整zheng促cu銷xiao方fang案an或huo限xian時shi優you惠hui等deng
，立li即ji刺ci激ji銷xiao售shou成cheng長chang。林lin弘hong洲zhou認ren為wei，新xin漢han除chu看kan好hao中zhong國guo移yi動dong式shi商shang業ye平ping台tai的de潛qian在zai市shi場chang商shang機ji，此ci商shang業ye模mo式shi也ye已yi陸lu續xu複fu製zhi到dao中zhong國guo以yi外wai的de海hai外wai市shi場chang。協xie助zhu各ge行xing各ge業ye完wan成cheng工gong業ye物wu聯lian網wang的de布bu局ju
，將jiang是shi新xin漢han的de首shou要yao目mu標biao之zhi一yi。

　　關於新漢：

   新漢成立於1992nian，shiyebuhengkuagongyediannao，chezaidiannao，duomeiti，wangluoanquanjizhinengjiankongdengwudayingyongshichang，bingyuwugezhuyaoguojiasheyoufengongsi，yitigongquanqiufuwu。xinhanzhuanjingyuchanyeshengeng
，muqianzaiwufengshanqianggudiannao（NISE係列，車載電腦（VTC係列）

，網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn