2006年第5期(總第39期)《變頻通訊》中刊登了一篇題為《技術利劍揮師高壓變頻市場前沿》的文章。透過《電氣時代》對dui利li德de華hua福fu薑jiang繼ji增zeng董dong事shi長chang的de專zhuan訪fang,可ke以yi感gan受shou到dao一yi種zhong全quan新xin的de訊xun息xi,那na就jiu是shi公gong司si將jiang植zhi根gen於yu市shi場chang前qian沿yan,把ba利li德de華hua福fu著zhe力li打da造zao成cheng為wei一yi個ge節jie能neng服fu務wu商shang。
正如薑董在《電氣時代》專訪中談到的,“我們的定位是做‘節能、環保的設備提供商和服務提供商’”。jiuqiyunyi,shiyaozaitigongjienengchanpindetongshi,tigongjienengfuwu。tongguogaoyabianpinzhezhongjienengchanpingoujianjienengfuwudepingtai,weiyonghutigongchanpindetongshi,tigongxiangguanlianyanshenfuwu,shunyingshehuiduijienenghuanbaochanpindexuqiu。zheshigongsijuyouqianzhanxingyanguangdezhanlvezhuanbian,yeshizheyanyushichangcongchanpincaigouxuqiuxiangjienengfuwuxuqiudezhuanbian。
在企業改製、節(jie)能(neng)增(zeng)效(xiao),創(chuang)建(jian)節(jie)約(yue)型(xing)社(she)會(hui)的(de)大(da)背(bei)景(jing)下(xia),越(yue)來(lai)越(yue)多(duo)的(de)企(qi)業(ye)在(zai)需(xu)求(qiu)優(you)質(zhi)產(chan)品(pin)的(de)同(tong)時(shi),開(kai)始(shi)尋(xun)求(qiu)節(jie)能(neng)產(chan)品(pin)的(de)一(yi)站(zhan)式(shi)服(fu)務(wu),希(xi)望(wang)透(tou)過(guo)一(yi)次(ci)運(yun)作(zuo)解(jie)決(jue)所(suo)有(you)麵(mian)臨(lin)和(he)未(wei)能(neng)預(yu)見(jian)的(de)問(wen)題(ti)。在(zai)眾(zhong)多(duo)的(de)係(xi)統(tong)集(ji)成(cheng)商(shang)當(dang)中(zhong),包(bao)括(kuo)GE、ABB、SIEMENS等國際品牌,也都在倡導“提供係統化完整解決方案、綜合配套及工程服務”,積極為客戶提供更為全麵的技術及服務支持,順應市場和客戶的需求。
以高壓變頻器為基礎,構建針對不同行業、不同領域的高壓變頻節能應用係統;從優化係統、改善生產工藝、實現經濟運行,提高生產效率、降低生產成本的角度出發,為用戶提供完整的係統化節能服務是用戶的最終需求。
應該說,這是一種經營理念的巨大轉變;baqiyedechanpinxiaoshou,shangshengdaofuwuyingxiaocengmianshanglai,jiushibaqiyedefuwuzuochenglepinpaidejiazhilaiyingxiangshichang。zheqizhong,shouxianyaodeyiyuchanpinbenshendejishu、質量等基礎因素。海爾在倡導“成套家電”的同時,其實是在更加強調“服務創造價值”的經營理念。
節(jie)能(neng)服(fu)務(wu)是(shi)一(yi)種(zhong)服(fu)務(wu)模(mo)式(shi),更(geng)是(shi)一(yi)種(zhong)參(can)與(yu)競(jing)爭(zheng)的(de)手(shou)段(duan)和(he)差(cha)異(yi)化(hua)技(ji)術(shu)競(jing)爭(zheng)優(you)勢(shi)。從(cong)項(xiang)目(mu)的(de)初(chu)期(qi)運(yun)作(zuo),貫(guan)穿(chuan)始(shi)終(zhong)的(de)是(shi)節(jie)能(neng)係(xi)統(tong)應(ying)用(yong)和(he)係(xi)統(tong)優(you)化(hua)、實現經濟性運行的整體解決方案以及成套技術服務;變(bian)頻(pin)器(qi)是(shi)實(shi)現(xian)係(xi)統(tong)節(jie)能(neng)的(de)設(she)備(bei)和(he)途(tu)徑(jing)之(zhi)一(yi)。將(jiang)節(jie)能(neng)化(hua)係(xi)統(tong)服(fu)務(wu)與(yu)高(gao)壓(ya)變(bian)頻(pin)的(de)產(chan)品(pin)服(fu)務(wu)相(xiang)結(jie)合(he),符(fu)合(he)眾(zhong)多(duo)用(yong)戶(hu)不(bu)再(zai)局(ju)限(xian)於(yu)傳(chuan)統(tong)意(yi)義(yi)上(shang)的(de)設(she)備(bei)維(wei)護(hu)、升(sheng)級(ji)和(he)備(bei)品(pin)備(bei)件(jian)更(geng)迭(die)要(yao)求(qiu),而(er)是(shi)更(geng)多(duo)渴(ke)望(wang)提(ti)供(gong)更(geng)多(duo)個(ge)性(xing)化(hua)服(fu)務(wu),甚(shen)至(zhi)參(can)與(yu)到(dao)整(zheng)個(ge)節(jie)能(neng)項(xiang)目(mu)的(de)全(quan)過(guo)程(cheng)當(dang)中(zhong)來(lai),為(wei)用(yong)戶(hu)謀(mou)求(qiu)更(geng)高(gao)的(de)投(tou)資(zi)回(hui)報(bao)的(de)切(qie)實(shi)需(xu)求(qiu)。能(neng)夠(gou)更(geng)為(wei)貼(tie)切(qie)的(de)體(ti)現(xian)“服務到位”的涵義。
目(mu)前(qian)的(de)高(gao)壓(ya)變(bian)頻(pin)市(shi)場(chang),主(zhu)要(yao)競(jing)爭(zheng)集(ji)中(zhong)在(zai)已(yi)知(zhi)應(ying)用(yong)領(ling)域(yu)當(dang)中(zhong)的(de)產(chan)品(pin)競(jing)爭(zheng)方(fang)麵(mian)。高(gao)壓(ya)變(bian)頻(pin)器(qi)的(de)市(shi)場(chang)規(gui)模(mo),有(you)賴(lai)於(yu)高(gao)壓(ya)變(bian)頻(pin)技(ji)術(shu)應(ying)用(yong)的(de)推(tui)廣(guang)。換(huan)句(ju)話(hua)說(shuo),國(guo)內(nei)各(ge)設(she)備(bei)製(zhi)造(zao)商(shang)之(zhi)間(jian)的(de)激(ji)烈(lie)競(jing)爭(zheng)還(hai)主(zhu)要(yao)是(shi)局(ju)限(xian)於(yu)已(yi)知(zhi)領(ling)域(yu)的(de)價(jia)格(ge)競(jing)爭(zheng)。在(zai)未(wei)知(zhi)應(ying)用(yong)領(ling)域(yu)和(he)潛(qian)在(zai)市(shi)場(chang)的(de)推(tui)廣(guang)方(fang)麵(mian),反(fan)而(er)有(you)賴(lai)於(yu)係(xi)統(tong)集(ji)成(cheng)商(shang)對(dui)高(gao)壓(ya)變(bian)頻(pin)技(ji)術(shu)的(de)應(ying)用(yong)推(tui)廣(guang)情(qing)況(kuang)。
從用戶應用的角度出發,幫助用戶全麵解決係統節能、改善係統工藝、實現經濟運行等方麵的實際問題;為用戶提供專業化、全麵的優質節能服務,提高投資收益,成為公司運營管理的重要組成部分。
著力研究高壓變頻產品發展技術、不斷創新,保持產品的“技術領先”是高壓變頻在應用領域競爭的舉措之一。而研究高壓變頻在係統應用中的係統優化和控製技術,保持產品在未知應用領域、新應用方麵的“技術領先”,zeshituxianlejingzhengzhongdechayihuajishuyoushi。zhengshiyinweizhangwolezhezhongtedinglingyuhuozhuanyedeyingyongjishu,caishidezaichanpinjienengyingyongdefuwufangmianxingchenglebiduiyoushi。gaoyabianpinqizuoweiyizhongdianjitiaosuchanpin,qishixiandegongnenghemudebucunzaibenzhichayi,congmouzhongchengdushangjiang,qichanpinbenshenruobucunzaijishushejihezhiliangshangchayi,yejiubucunzaishuinengyongshuibunengyongdewenti。ercishi,bunengzhangwoqiyingyongjishu,zemeiyoubanfababianpinjishuyingyongdaoshengchanxitongdangzhongshixianjienenghuodadaoyuqimubiao,zhejiuchenglejienengfuwuguochengzhongdeyizhongqiangyoulidejishufuwuyoushi。baozhangyingyongjishudeanquanjiushibaochijienengfuwuzhongdejishuyoushi,dangran,renheyizhongjishudouhuiyouqipingbiqi,dangtazaiyidingfanweineichengweiyizhonggongxiangjishushi,jiushiquleqijingzhengdeyoushi。
麵對競爭激烈、紛fen繁fan龐pang雜za的de國guo內nei高gao壓ya變bian頻pin器qi市shi場chang,提ti供gong係xi統tong化hua節jie能neng服fu務wu不bu是shi一yi劑ji放fang之zhi萬wan物wu而er皆jie準zhun的de良liang方fang。高gao壓ya變bian頻pin節jie能neng設she備bei的de采cai購gou市shi場chang並bing不bu會hui因yin為wei節jie能neng係xi統tong服fu務wu的de產chan生sheng而er消xiao退tui,而er是shi兩liang者zhe會hui長chang期qi並bing存cun,順shun應ying於yu不bu同tong的de市shi場chang需xu求qiu。
xitonghuadejienengfuwu,qizhuyaoshichangshizaiweizhilingyuhetuozhandexinlingyutuiguangdangzhong,zhexieqianzaideshichangzejuyougengweiguangkuodefazhankongjian,youyumeiyoukejiejiandechengshuxitongyingyongjingyan,yijixinlingyuchanpinyingyongfangmiandebukeyujianxing,shidezaixinlingyu、新xin設she備bei上shang的de應ying用yong形xing成cheng高gao壓ya變bian頻pin應ying用yong的de技ji術shu門men檻kan。這zhe正zheng是shi節jie能neng服fu務wu提ti升sheng企qi業ye競jing爭zheng力li,實shi現xian服fu務wu增zeng值zhi的de手shou段duan,而er在zai已yi知zhi的de變bian頻pin應ying用yong領ling域yu,產chan品pin的de價jia格ge、質量、品牌、服務仍然是競爭的焦點。
運用“引導消費”的(de)理(li)念(nian),轉(zhuan)變(bian)用(yong)戶(hu)和(he)市(shi)場(chang)對(dui)高(gao)壓(ya)變(bian)頻(pin)製(zhi)造(zao)商(shang)向(xiang)節(jie)能(neng)係(xi)統(tong)服(fu)務(wu)商(shang)方(fang)麵(mian)的(de)認(ren)識(shi)轉(zhuan)變(bian),通(tong)過(guo)係(xi)統(tong)化(hua)服(fu)務(wu)形(xing)成(cheng)差(cha)異(yi)化(hua)比(bi)對(dui)優(you)勢(shi),從(cong)而(er)提(ti)升(sheng)企(qi)業(ye)乃(nai)至(zhi)“引領”行業的發展趨向。不斷提升產品創新的同時,實現新領域、新應用技術的研究,拓展多樣化、duocengcijienengfuwuchanpinchanshengjishujingzhengyoushi,conger,zaishichangdaoxiangshangzhangwozhudong,baituochanpinjingzhengdejumian。zaitishengchanpinfuwudetongshi,xiangshencengdexitongjienengfuwufangxiangfazhan,weiyonghutigongquanmiandejienengfuwushiqianghua“服務到位”的(de)具(ju)體(ti)表(biao)現(xian)。想(xiang)用(yong)戶(hu)之(zhi)所(suo)想(xiang),急(ji)用(yong)戶(hu)之(zhi)所(suo)急(ji),一(yi)切(qie)從(cong)用(yong)戶(hu)的(de)利(li)益(yi)出(chu)發(fa),為(wei)客(ke)戶(hu)創(chuang)造(zao)價(jia)值(zhi),實(shi)現(xian)價(jia)值(zhi)的(de)最(zui)大(da)化(hua),才(cai)能(neng)夠(gou)真(zhen)正(zheng)實(shi)現(xian)雙(shuang)贏(ying)的(de)局(ju)麵(mian)。