印包行業的會展經濟是否“過火”了
http://www.kadhoai.com.cn 2026-04-09 10:10:14 來源:中華機械網
幾年,國內各大城市展開的國際展會、會議、行xing業ye論lun壇tan此ci起qi彼bi伏fu。隨sui著zhe數shu量liang和he規gui模mo的de迅xun速su擴kuo大da,會hui展zhan經jing濟ji的de強qiang勢shi我wo們men有you目mu共gong睹du,受shou到dao了le越yue來lai越yue多duo人ren的de關guan注zhu和he重zhong視shi。俗su話hua說shuo無wu利li不bu早zao起qi,正zheng是shi會hui展zhan經jing濟ji帶dai來lai了le巨ju大da經jing濟ji效xiao益yi和he社she會hui效xiao益yi,才能夠在國內大放異彩,使得商家都紛紛投身其中而樂此不疲。
然而,在大力提倡會展經濟的同時也顯露出了不少令人擔憂、值得反思的問題許多展會不僅主題缺少新意、內容雷同,且規模過小、canzhanshangyulonghunza,zaigebieyinshuabaozhuangzhanhuishangwomenshenzhihainengkandaodoushoupibaodeshangjia。yixiezhanhuibenshendechengjiaoezhongpaomochengfenjiaoduo,biaomianchengjiaolianghenda,danhenduodoushishixianzaoyichengjiaoerzhishidaozhanhuishanglaizougeguochangbale。rucizhongzhongjigongjinlidexingwei,budanchanshengbulejingjixiaoyiqiedadapohuaileshangjiamenduiyucanjiazhanhuidereqingshidebuchangshide。
對於會展經濟,尤其是印刷包裝這種業內交流方法相對匱乏、diyuxingbijiaoqiangdexingye,jigongjinlidemangmufazhanhuizhanjingjigengshihenbukexuede。mianduirujinyinshuabaozhuangzhanhuibiandikaihuadexianzhuang,xuduoyeneirenshidoufachulezhanhuitaiduokandoukanbuguolaidegantan。fazhanhuizhanjingjishiyouyidingxianjuetiaojianxianzhide,bingbushimeigechengshihuodiqudoushihefazhanzhanhuijingji。zhiyouzainaxietedingchanyefanrong、交通便利、chengshisheshiwanbeidedazhongxingchengshijubanzhanhui,cainengzhenzhengtixianchuzhanhuijingjideyouyuexing,bingqiechongfenfahuichuzhanhuibenshendezuoyong。raner,dangrenmenkandaozhanhuidailaideliyishi,jiurendinglefazhanzhanhuijingjijiushiyitiaozhifudejiejing,yushirujinbushaochengshichuxianledagaozhanhuidezhongguoteseyiwofengxianxiang,jiyukaobanzhanhuifacaizhifu,jieguoshideqifan。
很多地方政府是把辦展會當成政績工程來辦,好大喜功、華而不實除了麵子什麼都沒撈到又是何苦呢!我們更應該把眼光放遠,把展會當做品牌來做,隻有辦出專業性、規模化、特色鮮明的展會才能夠得到業內的認可,提高展會的知名度。隻有這樣才能吸引更多的高端企業、更多的客戶從而得到更長遠的利益,才不至於變成一錘子買賣。
會展經濟的優勢所在
按照經濟學的說法:展(zhan)會(hui)活(huo)動(dong)作(zuo)為(wei)一(yi)種(zhong)產(chan)業(ye),它(ta)的(de)形(xing)成(cheng)和(he)發(fa)展(zhan)是(shi)一(yi)必(bi)然(ran)的(de)曆(li)史(shi)和(he)經(jing)濟(ji)過(guo)程(cheng)。當(dang)會(hui)展(zhan)產(chan)業(ye)在(zai)整(zheng)個(ge)宏(hong)觀(guan)經(jing)濟(ji)體(ti)係(xi)或(huo)區(qu)域(yu)經(jing)濟(ji)體(ti)係(xi)中(zhong)起(qi)到(dao)主(zhu)導(dao)支(zhi)柱(zhu)作(zuo)用(yong),帶(dai)動(dong)相(xiang)關(guan)產(chan)業(ye)發(fa)展(zhan),成(cheng)為(wei)經(jing)濟(ji)市(shi)場(chang)競(jing)爭(zheng)力(li)的(de)主(zhu)要(yao)代(dai)表(biao),成(cheng)為(wei)增(zeng)量(liang)資(zi)產(chan)與(yu)增(zeng)值(zhi)資(zi)本(ben)的(de)主(zhu)要(yao)創(chuang)造(zao)力(li)量(liang)時(shi),一(yi)種(zhong)新(xin)的(de)經(jing)濟(ji)形(xing)態(tai)-會展經濟便形成了。
會展經濟的優勢在於:隨著展會產業的發展,其帶動作用、聯動效果、經濟貢獻都會遠遠超越展會本身的價值,對旅遊、餐飲等行業有著良好的帶動作用,尤其在我國,無論是作為首都的北京,地力位置優越的上海、深圳、青島等地展會產業都呈蓬勃發展之勢,並給當地的經濟帶來不可限量的商機,帶動了當地整個經濟的發展。