中國自動化學會專家谘詢工作委員會指定宣傳媒體
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電線電纜企業應審時度勢,重建企業競爭力

http://www.kadhoai.com.cn 2026-04-07 09:19:44 來源:中國電力新聞網

    麵對當前銅、鋁、塑料等原材料價格處於高位、政策監管加嚴、生產標準不斷升高、出口國外受限、專利保護力度提高……一切的一切,使我們離曾經的“幸福生活”越來越遙遠。
   本土電線電纜企業究竟該如何應對成本的不斷上漲?這是很多線纜企業都在關心的事情。 
   “在國內和國外市場開發難度都不斷增加的情況下,成本控製是目前最有效的競爭手段。我們從研發、設(she)計(ji)到(dao)生(sheng)產(chan)銷(xiao)售(shou)這(zhe)一(yi)係(xi)列(lie)的(de)環(huan)節(jie)都(dou)做(zuo)了(le)嚴(yan)格(ge)控(kong)製(zhi),在(zai)保(bao)證(zheng)優(you)質(zhi)產(chan)品(pin)的(de)同(tong)時(shi)把(ba)產(chan)品(pin)成(cheng)本(ben)降(jiang)下(xia)來(lai),從(cong)而(er)在(zai)激(ji)烈(lie)競(jing)爭(zheng)的(de)市(shi)場(chang)中(zhong)保(bao)持(chi)了(le)良(liang)好(hao)的(de)利(li)潤(run)。”某線纜企業高層麵露喜色地說。 
   duici,youxianlanyeneirenshitichulebutongdeyijian,renweishangshuqiyezhezhongdanchundixuejianchengbendezuofabingbushidounengqudeyuxiangzhongdexiaoguo,yinweijiangdichengbenyibandezuofadouhuikaolvjiangdiyuancailiaodegoujinjiagehuodangci;或者減少單一部品的物料投入;或者考慮降低工藝過程的工價,從而達到削減成本的目的。這樣是十分危險的,不僅會導致產品質量的下降、企業勞力資源的流失、甚至失去已經擁有的市場。
   該(gai)人(ren)士(shi)繼(ji)續(xu)表(biao)示(shi),雖(sui)然(ran)高(gao)成(cheng)本(ben)的(de)確(que)會(hui)對(dui)原(yuan)本(ben)以(yi)低(di)成(cheng)本(ben)競(jing)爭(zheng)為(wei)核(he)心(xin)的(de)電(dian)線(xian)電(dian)纜(lan)產(chan)業(ye)帶(dai)來(lai)挑(tiao)戰(zhan),但(dan)更(geng)多(duo)的(de)是(shi)機(ji)遇(yu)。從(cong)積(ji)極(ji)的(de)一(yi)麵(mian)看(kan),高(gao)成(cheng)本(ben)促(cu)使(shi)我(wo)們(men)反(fan)思(si),過(guo)去(qu)的(de)發(fa)展(zhan)模(mo)式(shi)中(zhong)的(de)粗(cu)放(fang)成(cheng)分(fen)現(xian)在(zai)到(dao)底(di)是(shi)增(zeng)加(jia)了(le)還(hai)是(shi)減(jian)少(shao)了(le)。抓(zhua)住(zhu)這(zhe)個(ge)時(shi)機(ji),高(gao)成(cheng)本(ben)很(hen)可(ke)能(neng)成(cheng)為(wei)我(wo)們(men)真(zhen)正(zheng)轉(zhuan)變(bian)增(zeng)長(chang)方(fang)式(shi)的(de)有(you)效(xiao)刺(ci)激(ji)因(yin)素(su)。 
   回hui顧gu以yi往wang的de低di價jia競jing爭zheng,可ke以yi發fa現xian不bu少shao線xian纜lan企qi業ye的de功gong夫fu往wang往wang用yong在zai低di端duan產chan品pin上shang,產chan品pin類lei同tong化hua嚴yan重zhong,優you不bu勝sheng,劣lie不bu汰tai,阻zu礙ai線xian纜lan行xing業ye整zheng體ti提ti升sheng。特te別bie在zai國guo內nei線xian纜lan市shi場chang上shang,由you於yu線xian纜lan行xing業ye長chang期qi低di成cheng本ben競jing爭zheng,大da多duo數shu線xian纜lan企qi業ye都dou依yi靠kao降jiang低di產chan品pin價jia格ge爭zheng奪duo市shi場chang,把ba利li潤run降jiang到dao最zui低di限xian度du,出chu現xian線xian纜lan產chan品pin價jia格ge低di、附價值低、利潤低等嚴重後果,線纜企業因此缺乏持續發展的支撐,無法進步,線纜行業也無法提升。
  rujinzaiyuancailiaojiageshangzhangdeyalixia,xianlanqiyeweilezishendeshengcunhefazhan,jiubudebuxiangfangshefagaibiancelve,yishiyingshichangxingshi,xianlanxingyekenengfanerhuihuodetishengdeqiji。julejie,guoneidezhongtian、亨通、寶(bao)勝(sheng)等(deng)中(zhong)國(guo)線(xian)纜(lan)企(qi)業(ye)越(yue)來(lai)越(yue)重(zhong)視(shi)創(chuang)新(xin),增(zeng)加(jia)產(chan)品(pin)科(ke)技(ji)含(han)量(liang),讓(rang)線(xian)纜(lan)產(chan)品(pin)質(zhi)量(liang)和(he)檔(dang)次(ci)迅(xun)速(su)提(ti)高(gao),行(xing)業(ye)競(jing)爭(zheng)力(li)大(da)大(da)超(chao)過(guo)以(yi)往(wang)。這(zhe)足(zu)可(ke)力(li)證(zheng)產(chan)品(pin)成(cheng)本(ben)大(da)幅(fu)度(du)提(ti)高(gao)後(hou),不(bu)僅(jin)沒(mei)有(you)阻(zu)礙(ai)線(xian)纜(lan)行(xing)業(ye)的(de)發(fa)展(zhan),反(fan)而(er)更(geng)有(you)力(li)地(di)推(tui)動(dong)了(le)線(xian)纜(lan)行(xing)業(ye)品(pin)牌(pai)的(de)快(kuai)速(su)提(ti)升(sheng),企(qi)業(ye)優(you)質(zhi)優(you)價(jia)、優勝劣汰,邁入良性循環軌道。
yinci,chengbenkongzhizhishiqiantitiaojian,zhongjianqiyejingzhenglicaishizhongguoxianlanqiyedezhongzhongzhizhong,jinidezhiliangkeyibushizuihaode,jiagebushizuiyouhuide,danshiniyidingyaoweigukechuangzaojiazhi。jinhouzhongguoxianlanqiyeyaobaituoyiweidechengbencengmiandeshufu,erpinpai、技術、產品結構、產品升級被人們認為是應對高成本時代的有效解決方案,此外,生產鏈、產業集群和配套能力也十分重要。
    那(na)麼(me)如(ru)何(he)來(lai)解(jie)讀(du)線(xian)纜(lan)企(qi)業(ye)的(de)競(jing)爭(zheng)優(you)勢(shi)?有(you)業(ye)內(nei)人(ren)士(shi)認(ren)為(wei),線(xian)纜(lan)企(qi)業(ye)的(de)競(jing)爭(zheng)優(you)勢(shi)是(shi)指(zhi)在(zai)企(qi)業(ye)持(chi)續(xu)的(de)發(fa)展(zhan)過(guo)程(cheng)中(zhong)形(xing)成(cheng)的(de),能(neng)為(wei)企(qi)業(ye)帶(dai)來(lai)價(jia)值(zhi)性(xing)的(de),並(bing)使(shi)企(qi)業(ye)長(chang)時(shi)間(jian)在(zai)競(jing)爭(zheng)中(zhong)取(qu)得(de)主(zhu)動(dong)的(de)優(you)於(yu)對(dui)手(shou)的(de)能(neng)力(li)。顯(xian)然(ran)這(zhe)種(zhong)能(neng)力(li)範(fan)圍(wei)很(hen)廣(guang),既(ji)包(bao)括(kuo)生(sheng)產(chan)能(neng)力(li)又(you)包(bao)括(kuo)營(ying)銷(xiao)能(neng)力(li)、產chan品pin開kai發fa能neng力li又you包bao括kuo文wen化hua凝ning聚ju力li和he組zu織zhi管guan理li能neng力li等deng。上shang述shu的de競jing爭zheng優you勢shi僅jin限xian於yu產chan品pin或huo服fu務wu營ying銷xiao的de競jing爭zheng,而er真zhen正zheng意yi義yi上shang的de優you勢shi應ying該gai從cong企qi業ye綜zong合he競jing爭zheng力li的de角jiao度du,全quan麵mian地di加jia以yi比bi較jiao分fen析xi。
   在(zai)線(xian)纜(lan)企(qi)業(ye)同(tong)質(zhi)化(hua)的(de)環(huan)境(jing)下(xia),一(yi)個(ge)線(xian)纜(lan)企(qi)業(ye)的(de)優(you)勢(shi)無(wu)外(wai)乎(hu)兩(liang)點(dian),就(jiu)是(shi)過(guo)硬(ying)的(de)技(ji)術(shu)和(he)超(chao)值(zhi)的(de)售(shou)後(hou)服(fu)務(wu),而(er)服(fu)務(wu)的(de)超(chao)值(zhi)就(jiu)體(ti)現(xian)在(zai)差(cha)異(yi)性(xing)上(shang),但(dan)在(zai)目(mu)前(qian)高(gao)成(cheng)本(ben)的(de)形(xing)勢(shi)下(xia),差(cha)異(yi)性(xing)和(he)低(di)成(cheng)本(ben)又(you)是(shi)一(yi)對(dui)難(nan)以(yi)調(tiao)和(he)的(de)矛(mao)盾(dun),如(ru)企(qi)業(ye)采(cai)取(qu)成(cheng)本(ben)領(ling)先(xian)或(huo)差(cha)異(yi)性(xing)來(lai)服(fu)務(wu)範(fan)圍(wei)很(hen)廣(guang)的(de)市(shi)場(chang),它(ta)就(jiu)無(wu)法(fa)獲(huo)得(de)針(zhen)對(dui)某(mou)一(yi)細(xi)分(fen)市(shi)場(chang)所(suo)產(chan)生(sheng)的(de)收(shou)益(yi);tongyang,qiyexiangyaotongshihuodechengbenlingxianhechayidejingzhengdiweitongchangyeshihennande,yinweichayibenshenxuyaogaochengben,erchengbenlingxianxuyaojiangdichanpinbiaozhunhuahejiangdiyingxiaofeiyong,suoyiyejiubudebufangqiyixiechayixing。shuinengjiejuezheliangzhezhijianciqibifudeguanxi,jiunengyingdeshichangdexianji,lingqiyequdewenbudefazhan。
   據悉,隨著用戶對線纜應用需求的提高,線纜行業的發展已經進入“戰國時代”。xingyeyoushizhishitichushunyingshichangfazhandexuyao,juexindalifazhanyingyonghezuohuoban,kaifakehuhuayingyong,genghaodimanzuxingyeyonghudexuqiu。zhejiushiqiyedejingzhengyoushi。 
   suoyi,zairuciyanjundexingshixia,zhongguoxianlanqiyebixuzaijixubaochichengbenyoushidejichushang,jianguqitajingzhengyoushidepeiyu,congguoqujihuixingdefazhanzhubuxiangnenglixingdeqiyezhuanbian。zhiyoujiyuchengshuzuzhinenglidefazhan,cainenggoutigaoduiyuziyuandehuoqunengliheshiyongxiaolv,cainenggoutigaozaichanyelianzhongdediwei,conggenbenshangjiejuemianlindeweiji。zhezhongchengshudezuzhinengli,yaoqiuxianlanqiyezhenzhengnenggoujianliguifanxitongdeguanlimoshi,yichangqifazhanweidaoxiang,jianguduogejingzhengyaosudepingheng,yixitongdeshijiaojinxingjuece。bingtongguozaixianlanchanyelianneiyanshentouzi,zengqiangchanyeziyuanzhangkongshili;或形成產業聯盟,提高對用戶的議價能力;加大線纜產品創新研發投入,提高線纜產品附加值;提高質量標準,進一步挖掘降低成本的潛能;xingchengyipinpaiweihexindeyingxiaotixi,guanzhuzuizhongyonghuxuqiu,buduanchuangxinyingxiaoshouduan,shizhongguoxianlanzhizaoqiyezouxianggenggaocengcidejingzhengmoshi,zhenzhengpeiyuchuchangjiudejingzhengli。
   由you此ci可ke見jian,競jing爭zheng優you勢shi是shi線xian纜lan企qi業ye整zheng體ti的de優you勢shi,不bu是shi指zhi企qi業ye在zai某mou一yi個ge領ling域yu的de優you勢shi。線xian纜lan企qi業ye某mou一yi方fang麵mian的de優you勢shi隻zhi說shuo明ming企qi業ye在zai某mou一yi方fang麵mian與yu競jing爭zheng對dui手shou相xiang比bi處chu於yu上shang風feng。隻zhi有you綜zong合he的de優you勢shi才cai對dui企qi業ye的de競jing爭zheng力li起qi著zhe統tong帥shuai的de作zuo用yong,才cai能neng支zhi撐cheng整zheng個ge企qi業ye的de發fa展zhan。  
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