chushenmedouburuchupinpai。pinpaishiqiyedelianmian，bunengbuyao。congchukoudaguomaixiangchukouqiangguo，xuyaoyouyidapizhimingpinpaiqiyezuozhicheng。dangqian，woguowaimaoxingshizongdebucuo，zaijinchukoumaoyizongebuduantupo、出口規模不斷發展的情況下，許多出口企業雖然出口規模大，但產品檔次還較低

，賣價不高，數量多效益不高，亟待注重產品質量、提(ti)高(gao)產(chan)品(pin)檔(dang)次(ci)
，隻(zhi)有(you)注(zhu)重(zhong)品(pin)牌(pai)效(xiao)應(ying)，才(cai)能(neng)在(zai)國(guo)際(ji)市(shi)場(chang)上(shang)站(zhan)穩(wen)腳(jiao)跟(gen)。從(cong)曆(li)次(ci)廣(guang)交(jiao)會(hui)不(bu)難(nan)看(kan)出(chu)，各(ge)展(zhan)館(guan)幾(ji)乎(hu)囊(nang)括(kuo)了(le)所(suo)有(you)的(de)中(zhong)國(guo)出(chu)口(kou)商(shang)品(pin)。素(su)有(you)商(shang)界(jie)第(di)一(yi)高(gao)參(can)公(gong)信(xin)力(li)的(de)親(qin)民(min)獨(du)訊(xun)在(zai)其(qi)1536期題為《企業要維護好自己的臉》一文中深刻指出，盡管廣交會是“中國製造”最集中的展示窗口，以及“MADEINCHINA”在世界各個角落無處不在
，但國外一些進口商隻希望中國企業提供價格足夠低廉的商品、再貼上他們自己的牌子賺取豐厚利潤的事實，卻強烈地震撼著、提示著中國企業再也不能埋頭一味注重出口量，而要把品牌意識放在心上了。

　　dangran，oumeigeguozaoyixingchenglepubiandeqiangshipinpai，yaobayigexindelaizifazhanzhongguojiadepinpaishenzhiyuguowaixiaofeizhexinzhong
，xuyaojiankudenuli。zuijinyiduanshijian，zhongguoyixieshangpinmianlinzhefanqingxiaotiaozha
，daliangdetiepaishengchanshiqiyidayuanyin。shijishang
，duiyixieqiyeeryan，tiepaisuijiandanyixing，danmianlindemafanyebushao。yifangmiantiepairongyiyinweijiagongchukouliangdaerzaoyuguowaidemaoyibilei
，lingyifangmianzhudongquanbuzhangwozaizijishouzhong，zaiguojigongyinglianzhongrongyishouzhiyuren，yaoxiangzaiguojishichangshangzhengquzhudong，bixukuodazizhupinpaideyingxiangli。youyanguangdeqiyewanquanmingbai
，chushenmeburuchupinpaidedaoli，pinpaicaishiqiyezuihexindejingzhengli。