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工程起重機行業高速發展企業快中求穩

http://www.kadhoai.com.cn 2026-04-07 13:59:21 來源:中國工業報

    今年1~8月,在市場保有量已經大幅提高的情況下,工程起重機行業發展速度仍保持了高速增長。其中最主要的兩類產品中,汽車起重機銷售達1.6萬多台,同比增長24%;履帶式起重機銷售1100多台,同比增幅高達114%。 
  中(zhong)國(guo)工(gong)程(cheng)機(ji)械(xie)工(gong)業(ye)協(xie)會(hui)工(gong)程(cheng)起(qi)重(zhong)機(ji)分(fen)會(hui)秘(mi)書(shu)長(chang)沈(shen)永(yong)明(ming)近(jin)日(ri)接(jie)受(shou)中(zhong)國(guo)工(gong)業(ye)報(bao)記(ji)者(zhe)采(cai)訪(fang)時(shi)預(yu)計(ji),第(di)四(si)季(ji)度(du)起(qi)重(zhong)機(ji)行(xing)業(ye)的(de)銷(xiao)量(liang)增(zeng)速(su)可(ke)能(neng)有(you)所(suo)回(hui)落(luo),但(dan)仍(reng)將(jiang)保(bao)持(chi)較(jiao)高(gao)增(zeng)速(su)。 
  從2002年起,我國工程起重機行業發展進入了快車道。2007年,全行業各類產品總銷量突破2萬台,與2002年nian相xiang比bi,翻fan了le一yi番fan多duo。高gao速su發fa展zhan固gu然ran可ke喜xi,但dan企qi業ye更geng當dang未wei雨yu綢chou繆mou,認ren識shi到dao行xing業ye發fa展zhan所suo存cun在zai的de隱yin憂you,把ba握wo行xing業ye發fa展zhan方fang向xiang,積ji極ji調tiao整zheng企qi業ye策ce略lve,以yi確que保bao自zi身shen的de良liang好hao穩wen定ding發fa展zhan。 
  出口之路任重道遠 
  從去年起,我國各類工程起重機出口增速加快,今年形勢更為看好。今年1~8月,各類工程起重機的出口總金額比去年同期增長25%。從台數上看,汽車起重機出口台數增長14%,履帶式起重機更是高達46%。 
  通tong過guo參can加jia一yi係xi列lie國guo際ji展zhan會hui,中zhong國guo工gong程cheng起qi重zhong機ji製zhi造zao企qi業ye已yi經jing在zai國guo際ji上shang樹shu立li了le自zi己ji的de形xing象xiang,有you不bu少shao國guo際ji用yong戶hu在zai購gou買mai時shi將jiang中zhong國guo產chan品pin當dang成cheng了le首shou選xuan。一yi些xie國guo家jia在zai大da型xing項xiang目mu建jian設she結jie束shu後hou,往wang往wang直zhi接jie把ba機ji器qi處chu理li掉diao。這zhe種zhong機ji器qi使shi用yong方fang式shi,直zhi接jie導dao致zhi施shi工gong方fang在zai進jin行xing工gong程cheng預yu算suan時shi充chong分fen考kao慮lv機ji器qi的de性xing價jia比bi。我wo國guo起qi重zhong機ji產chan品pin與yu國guo際ji頂ding尖jian水shui平ping相xiang比bi,雖sui然ran仍reng有you不bu小xiao差cha距ju,但dan通tong過guo技ji術shu改gai造zao及ji零ling部bu件jian的de國guo際ji化hua采cai購gou,產chan品pin性xing能neng已yi經jing有you了le大da幅fu提ti高gao。同tong時shi,國guo產chan機ji器qi所suo具ju有you的de低di加jia工gong成cheng本ben等deng高gao性xing價jia比bi優you勢shi一yi直zhi是shi企qi業ye在zai國guo際ji市shi場chang競jing爭zheng中zhong製zhi勝sheng的de王wang牌pai。 
  然而,隨著歐美、大(da)洋(yang)洲(zhou)和(he)日(ri)本(ben)等(deng)需(xu)求(qiu)量(liang)大(da)的(de)主(zhu)流(liu)市(shi)場(chang)趨(qu)於(yu)飽(bao)和(he),國(guo)際(ji)市(shi)場(chang)的(de)拚(pin)殺(sha)也(ye)愈(yu)加(jia)激(ji)烈(lie)。日(ri)本(ben)企(qi)業(ye)曾(zeng)計(ji)劃(hua)將(jiang)汽(qi)車(che)起(qi)重(zhong)機(ji)引(yin)入(ru)慣(guan)用(yong)全(quan)路(lu)麵(mian)起(qi)重(zhong)機(ji)的(de)歐(ou)美(mei)市(shi)場(chang),遭(zao)遇(yu)了(le)失(shi)敗(bai)。隨(sui)著(zhe)發(fa)展(zhan)中(zhong)國(guo)家(jia),特(te)別(bie)是(shi)一(yi)些(xie)能(neng)源(yuan)出(chu)口(kou)國(guo)的(de)經(jing)濟(ji)發(fa)展(zhan)進(jin)入(ru)新(xin)時(shi)期(qi),新(xin)的(de)市(shi)場(chang)需(xu)求(qiu)出(chu)現(xian)了(le)。雖(sui)然(ran)中(zhong)國(guo)企(qi)業(ye)握(wo)有(you)性(xing)價(jia)比(bi)優(you)勢(shi),但(dan)垂(chui)涎(xian)於(yu)這(zhe)些(xie)新(xin)市(shi)場(chang)的(de)國(guo)際(ji)企(qi)業(ye)也(ye)已(yi)經(jing)不(bu)在(zai)少(shao)數(shu)。中(zhong)國(guo)企(qi)業(ye)開(kai)拓(tuo)國(guo)際(ji)市(shi)場(chang)仍(reng)將(jiang)遭(zao)遇(yu)一(yi)定(ding)阻(zu)力(li)。 
  erqie,woguochanpindehexinlingbujianrengshoudaohendazhiyue。muqianyouyixiediqutongguocaiyongchanyejiqunfazhandemoshi,daidongpeitaojianqiyefazhan,danzaihexinlingbujianfangmian,woguoqiyeshangwushizhixingtupo。ruguobujiejuezhegenanti,woguochanpinzaixingnengshangjiuwufashixianchaoyue。zaiwaiziqiyeyibentuhuashengchandengfangshidadaojiangdijiagedemudedeqingkuangxia,woguochanpindeyoushijiangbiandeweiruo。 
  行業格局穩中有變 
  由於產品成本和技術含量等因素,工程起重機行業的產品集中程度相對較高,特別是履帶式起重機,能夠大量生產400噸以上的大型產品的企業屈指可數。 
  但這並不意味著工程起重機市場的成熟與完善。目前,大噸位產品漸成市場主流,特別是50噸以上的汽車起重機、200dunyishangdelvdaishiqizhongjidengchanpin,xuqiuzengfujiaoda。danzaizhefangmian,guoneiqiyedechanpinyanfaqibuwan,chanpinxingnenghaixutigao,yixiedaxingqiyejianfuqilechanpindaxinghuadezhongren。suizhezhexieqiyechanpinzhongxinxiangdaxinghuazhuanyi,weiyixiezhongxiaoqiyeliuxialegengdadeshichangkongjian,tongshiyeyouyixieqiyekaishijinjungongchengqizhongjishichang。birujinnian,yutongzhonggongjiuyanzhichenggong55噸履帶式起重機。 
  今年3月底,馬尼托瓦克收購東嶽重工50%的股份並成立合資公司;在此一個月前,廣西柳工收購蚌埠市振衝安利工程機械有限公司,重組成立安徽柳工起重機有限公司。6年時間內,當年的行業前6位除徐重以外,浦沅、北起、長起、泰起、蚌起都經曆了更名易幟,而其中有三家成為了中外合資公司。 
  這(zhe)些(xie)改(gai)變(bian)從(cong)總(zong)體(ti)來(lai)看(kan)對(dui)於(yu)行(xing)業(ye)發(fa)展(zhan)都(dou)是(shi)比(bi)較(jiao)有(you)利(li)的(de),也(ye)勢(shi)必(bi)對(dui)行(xing)業(ye)格(ge)局(ju)產(chan)生(sheng)一(yi)定(ding)影(ying)響(xiang)。雖(sui)然(ran)根(gen)據(ju)目(mu)前(qian)的(de)形(xing)勢(shi)來(lai)看(kan),各(ge)檔(dang)次(ci)企(qi)業(ye)間(jian)的(de)差(cha)距(ju)仍(reng)較(jiao)為(wei)明(ming)顯(xian),當(dang)前(qian)的(de)行(xing)業(ye)格(ge)局(ju)在(zai)短(duan)期(qi)內(nei)不(bu)會(hui)發(fa)生(sheng)太(tai)大(da)變(bian)化(hua)。但(dan)是(shi),受(shou)到(dao)排(pai)放(fang)標(biao)準(zhun)提(ti)升(sheng)等(deng)政(zheng)策(ce)影(ying)響(xiang),以(yi)及(ji)產(chan)品(pin)自(zi)身(shen)的(de)升(sheng)級(ji)換(huan)代(dai),企(qi)業(ye)必(bi)須(xu)進(jin)一(yi)步(bu)加(jia)大(da)研(yan)發(fa)力(li)度(du),增(zeng)強(qiang)自(zi)身(shen)的(de)核(he)心(xin)競(jing)爭(zheng)力(li),以(yi)使(shi)自(zi)身(shen)在(zai)激(ji)烈(lie)的(de)市(shi)場(chang)競(jing)爭(zheng)中(zhong)立(li)於(yu)不(bu)敗(bai)之(zhi)地(di)。 
  租賃和服務待完善 
  工gong程cheng起qi重zhong機ji由you於yu形xing態tai較jiao為wei龐pang大da等deng因yin素su,決jue定ding了le其qi能neng夠gou參can加jia的de施shi工gong建jian設she項xiang目mu相xiang對dui較jiao少shao。不bu像xiang一yi些xie中zhong小xiao型xing工gong程cheng機ji械xie產chan品pin,可ke以yi靈ling活huo運yun用yong在zai多duo種zhong場chang合he。多duo數shu公gong司si並bing無wu法fa保bao證zheng其qi使shi用yong的de連lian貫guan性xing;而且產品價格不菲,企業采購起來並非易事。正是基於這兩點的考慮,工程起重機租賃業務蓬勃發展起來。據了解,目前有將近80%的工程起重機產品活躍在租賃市場上。 
  近(jin)幾(ji)年(nian),隨(sui)著(zhe)工(gong)程(cheng)起(qi)重(zhong)機(ji)保(bao)有(you)量(liang)的(de)大(da)幅(fu)提(ti)升(sheng),涉(she)足(zu)租(zu)賃(lin)業(ye)務(wu)的(de)公(gong)司(si)數(shu)量(liang)也(ye)越(yue)來(lai)越(yue)多(duo)。有(you)專(zhuan)家(jia)指(zhi)出(chu),隨(sui)著(zhe)企(qi)業(ye)數(shu)量(liang)的(de)快(kuai)速(su)增(zeng)多(duo),租(zu)賃(lin)市(shi)場(chang)將(jiang)逐(zhu)漸(jian)由(you)賣(mai)方(fang)市(shi)場(chang)轉(zhuan)向(xiang)買(mai)方(fang)市(shi)場(chang),但(dan)無(wu)序(xu)競(jing)爭(zheng)、市(shi)場(chang)混(hun)亂(luan)的(de)問(wen)題(ti)如(ru)不(bu)盡(jin)快(kuai)解(jie)決(jue),將(jiang)嚴(yan)重(zhong)影(ying)響(xiang)行(xing)業(ye)發(fa)展(zhan)。各(ge)種(zhong)類(lei)型(xing)的(de)租(zu)賃(lin)公(gong)司(si)要(yao)找(zhao)到(dao)自(zi)己(ji)的(de)特(te)色(se),以(yi)產(chan)品(pin)和(he)服(fu)務(wu)贏(ying)得(de)市(shi)場(chang),而(er)不(bu)能(neng)一(yi)味(wei)以(yi)低(di)價(jia)為(wei)主(zhu)要(yao)競(jing)爭(zheng)手(shou)段(duan)。一(yi)些(xie)大(da)型(xing)企(qi)業(ye),更(geng)應(ying)該(gai)充(chong)分(fen)調(tiao)動(dong)資(zi)源(yuan),進(jin)行(xing)多(duo)樣(yang)化(hua)經(jing)營(ying)。 
  此ci外wai,在zai服fu務wu方fang麵mian,工gong程cheng起qi重zhong機ji技ji術shu含han量liang較jiao高gao,而er且qie對dui配pei套tao件jian及ji原yuan材cai料liao的de要yao求qiu較jiao高gao,這zhe些xie因yin素su決jue定ding了le它ta的de維wei修xiu保bao養yang工gong作zuo難nan度du較jiao大da。據ju用yong戶hu反fan應ying,各ge企qi業ye的de服fu務wu效xiao率lv參can差cha不bu齊qi,有you個ge別bie大da企qi業ye反fan應ying速su度du很hen慢man。特te別bie是shi履lv帶dai式shi起qi重zhong機ji,由you於yu產chan品pin的de特te殊shu性xing,企qi業ye采cai用yong的de大da多duo是shi直zhi接jie銷xiao售shou的de模mo式shi。不bu考kao慮lv價jia值zhi,單dan從cong產chan品pin數shu量liang來lai說shuo,這zhe類lei產chan品pin的de市shi場chang份fen額e比bi較jiao小xiao。企qi業ye建jian立li良liang好hao的de服fu務wu網wang絡luo也ye有you一yi定ding困kun難nan。隨sui著zhe各ge類lei工gong程cheng起qi重zhong機ji保bao有you量liang的de提ti升sheng,這zhe個ge問wen題ti也ye將jiang日ri益yi突tu顯xian,必bi須xu引yin起qi生sheng產chan廠chang家jia的de重zhong視shi。 
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