shouchizhuangzhigaibianxiandairendeshenghuoxingtai，yedianfuchanyejingzhengtaishi
，tongshichuangzaoxindeshangyemoshi。chezaiguanggao讬boxitongyibushixinxianshi，yinyingshouchizhuangzhideyingxiangli，xinhanjiangxiezhuzhongguoweijulingdaodiweidehudongchuanmei
，dazaochezaihudongshiguanggao讬boxitong
，chuangzaoxindeshangjiyuqudao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海
、廣州、深圳、青島、xianggangdengbadachengshidechuzucheshang，wanchenghudongshiguanggao讬boxitongdebujian，bingluxutuiguangzhierjichengshi，yujijiangyoushiwanliangzhongguochuzuchecaiyongxinhanyanfashejidehudongshiguanggao讬boxitong
，tuibianchengyidongshangyepingtai。

　　yinyingshouchizhuangzhishenruyingxiangdazhongshenghuoyuxiaofeixingwei，chezaiguanggao讬boxitongjiangcongdanchuntigongzixun

，tuibianchengxindeyidongshishangyepingtai，yinbaoxindeshangji。xinhangongyediannaoshiyebuzongjinglilinhongzhoubiaoshi：“物(wu)聯(lian)網(wang)科(ke)技(ji)的(de)持(chi)續(xu)發(fa)展(zhan)
，與(yu)新(xin)的(de)生(sheng)活(huo)形(xing)態(tai)，不(bu)斷(duan)觸(chu)發(fa)新(xin)的(de)商(shang)業(ye)應(ying)用(yong)模(mo)式(shi)。新(xin)漢(han)為(wei)中(zhong)國(guo)互(hu)動(dong)媒(mei)體(ti)領(ling)導(dao)品(pin)牌(pai)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，擬(ni)將(jiang)於(yu)一(yi)年(nian)內(nei)

，安(an)裝(zhuang)在(zai)中(zhong)國(guo)八(ba)個(ge)主(zhu)要(yao)一(yi)級(ji)城(cheng)市(shi)的(de)計(ji)程(cheng)車(che)上(shang)。有(you)別(bie)於(yu)傳(chuan)統(tong)的(de)讬(讬)播(bo)係(xi)統(tong)，新(xin)漢(han)提(ti)供(gong)完(wan)整(zheng)的(de)網(wang)絡(luo)連(lian)線(xian)功(gong)能(neng)，包(bao)括(kuo)3G


、Wi-Fi、GPS等應用

，能結合手機與電子錢包
，將出租車變成移動式電子商城
，幫助廣告主販售商品


，實現新的商業模式。”

　　例(li)如(ru)，人(ren)們(men)電(dian)影(ying)票(piao)在(zai)中(zhong)國(guo)經(jing)常(chang)是(shi)一(yi)票(piao)難(nan)求(qiu)，電(dian)影(ying)讬(讬)播(bo)客(ke)戶(hu)可(ke)藉(ji)由(you)預(yu)告(gao)片(pian)的(de)放(fang)送(song)
，安(an)排(pai)適(shi)當(dang)的(de)觸(chu)發(fa)點(dian)，讓(rang)乘(cheng)客(ke)利(li)用(yong)觸(chu)控(kong)麵(mian)板(ban)與(yu)手(shou)機(ji)，完(wan)成(cheng)電(dian)影(ying)票(piao)預(yu)購(gou)與(yu)付(fu)款(kuan)
，使(shi)讬(讬)播(bo)客(ke)戶(hu)的(de)行(xing)銷(xiao)活(huo)動(dong)，能(neng)同(tong)時(shi)兼(jian)具(ju)宣(xuan)傳(chuan)與(yu)銷(xiao)售(shou)的(de)最(zui)大(da)效(xiao)益(yi)
，提(ti)高(gao)行(xing)銷(xiao)投(tou)資(zi)報(bao)酬(chou)率(lv)。同(tong)時(shi)，係(xi)統(tong)也(ye)裝(zhuang)設(she)感(gan)應(ying)器(qi)，能(neng)偵(zhen)測(ce)潛(qian)在(zai)目(mu)標(biao)消(xiao)費(fei)者(zhe)與(yu)否(fou)，當(dang)有(you)乘(cheng)客(ke)時(shi)才(cai)開(kai)始(shi)播(bo)放(fang)相(xiang)關(guan)廣(guang)告(gao)的(de)智(zhi)能(neng)設(she)計(ji)，使(shi)係(xi)統(tong)發(fa)揮(hui)最(zui)大(da)行(xing)銷(xiao)效(xiao)益(yi)；而er每mei則ze廣guang告gao是shi否fou觸chu發fa互hu動dong及ji產chan生sheng消xiao費fei行xing為wei，將jiang被bei記ji錄lu並bing回hui傳chuan到dao資zi料liao中zhong心xin予yu以yi分fen析xi，以yi便bian提ti供gong完wan整zheng報bao告gao給gei廣guang告gao主zhu


，作zuo為wei行xing銷xiao組zu合he策ce略lve調tiao整zheng的de基ji石shi。此ci外wai

，該gai係xi統tong還hai內nei建jianGPS定位係統
，乘客上車後，可利用該係統錄製語音簡訊傳送給親友
，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向
，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi
，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing，nengchangshijianwendingyunxing，tongshinengzaizuiduanshijiannei
，anzhuangyubutongchexingdechuzucheshang，shizuidadetiaozhan。linhongzhoushuo，chezaidiannaoshixiangdangteshudechuizhichanyeshichang，chezaidianyuangongying，dianyuantuboguanli，xitongkangzhenshejideng，douxuyaojingguoshichangyanzhengdechanyeknow-how才(cai)能(neng)達(da)成(cheng)。新(xin)漢(han)在(zai)研(yan)發(fa)設(she)計(ji)此(ci)款(kuan)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)時(shi)，不(bu)但(dan)運(yun)用(yong)長(chang)年(nian)在(zai)車(che)載(zai)市(shi)場(chang)應(ying)用(yong)的(de)產(chan)業(ye)知(zhi)識(shi)，全(quan)盤(pan)考(kao)慮(lv)係(xi)統(tong)穩(wen)定(ding)性(xing)與(yu)未(wei)來(lai)擴(kuo)充(chong)的(de)需(xu)求(qiu)
，同(tong)時(shi)做(zuo)到(dao)能(neng)讓(rang)出(chu)租(zu)車(che)商(shang)於(yu)五(wu)分(fen)鍾(zhong)內(nei)完(wan)成(cheng)係(xi)統(tong)的(de)安(an)裝(zhuang)
，以(yi)滿(man)足(zu)十(shi)萬(wan)輛(liang)龐(pang)大(da)車(che)隊(dui)在(zai)短(duan)時(shi)間(jian)完(wan)成(cheng)布(bu)建(jian)的(de)目(mu)標(biao)。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)的(de)願(yuan)景(jing)能(neng)進(jin)一(yi)步(bu)落(luo)實(shi)
，除(chu)及(ji)時(shi)性(xing)在(zai)地(di)吃(chi)喝(he)玩(wan)樂(le)資(zi)訊(xun)
，同(tong)時(shi)能(neng)讓(rang)廣(guang)告(gao)讬(讬)播(bo)客(ke)戶(hu)動(dong)態(tai)調(tiao)整(zheng)促(cu)銷(xiao)方(fang)案(an)或(huo)限(xian)時(shi)優(you)惠(hui)等(deng)
，立(li)即(ji)刺(ci)激(ji)銷(xiao)售(shou)成(cheng)長(chang)。林(lin)弘(hong)洲(zhou)認(ren)為(wei)，新(xin)漢(han)除(chu)看(kan)好(hao)中(zhong)國(guo)移(yi)動(dong)式(shi)商(shang)業(ye)平(ping)台(tai)的(de)潛(qian)在(zai)市(shi)場(chang)商(shang)機(ji)
，此(ci)商(shang)業(ye)模(mo)式(shi)也(ye)已(yi)陸(lu)續(xu)複(fu)製(zhi)到(dao)中(zhong)國(guo)以(yi)外(wai)的(de)海(hai)外(wai)市(shi)場(chang)。協(xie)助(zhu)各(ge)行(xing)各(ge)業(ye)完(wan)成(cheng)工(gong)業(ye)物(wu)聯(lian)網(wang)的(de)布(bu)局(ju)，將(jiang)是(shi)新(xin)漢(han)的(de)首(shou)要(yao)目(mu)標(biao)之(zhi)一(yi)。

　　關於新漢：

   新漢成立於1992年(nian)，事(shi)業(ye)部(bu)橫(heng)跨(kua)工(gong)業(ye)電(dian)腦(nao)，車(che)載(zai)電(dian)腦(nao)，多(duo)媒(mei)體(ti)
，網(wang)絡(luo)安(an)全(quan)及(ji)智(zhi)能(neng)監(jian)控(kong)等(deng)五(wu)大(da)應(ying)用(yong)市(shi)場(chang)，並(bing)於(yu)五(wu)個(ge)主(zhu)要(yao)國(guo)家(jia)設(she)有(you)分(fen)公(gong)司(si)，以(yi)提(ti)供(gong)全(quan)球(qiu)服(fu)務(wu)。新(xin)漢(han)專(zhuan)精(jing)於(yu)產(chan)業(ye)深(shen)耕(geng)，目(mu)前(qian)在(zai)無(wu)風(feng)扇(shan)強(qiang)固(gu)電(dian)腦(nao)（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等
，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn