手shou持chi裝zhuang置zhi改gai變bian現xian代dai人ren的de生sheng活huo形xing態tai，也ye顛dian覆fu產chan業ye競jing爭zheng態tai勢shi，同tong時shi創chuang造zao新xin的de商shang業ye模mo式shi。車che載zai廣guang告gao讬讬播bo係xi統tong已yi不bu是shi新xin鮮xian事shi，因yin應ying手shou持chi裝zhuang置zhi的de影ying響xiang力li
，新xin漢han將jiang協xie助zhu中zhong國guo位wei居ju領ling導dao地di位wei的de互hu動dong傳chuan媒mei，打da造zao車che載zai互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，創chuang造zao新xin的de商shang機ji與yu渠qu道dao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海、廣州
、深圳、青島、香(xiang)港(gang)等(deng)八(ba)大(da)城(cheng)市(shi)的(de)出(chu)租(zu)車(che)上(shang)，完(wan)成(cheng)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)的(de)布(bu)建(jian)，並(bing)陸(lu)續(xu)推(tui)廣(guang)至(zhi)二(er)級(ji)城(cheng)市(shi)，預(yu)計(ji)將(jiang)有(you)十(shi)萬(wan)輛(liang)中(zhong)國(guo)出(chu)租(zu)車(che)采(cai)用(yong)新(xin)漢(han)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)
，蛻(tui)變(bian)成(cheng)移(yi)動(dong)商(shang)業(ye)平(ping)台(tai)。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei

，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun
，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai
，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“物(wu)聯(lian)網(wang)科(ke)技(ji)的(de)持(chi)續(xu)發(fa)展(zhan)，與(yu)新(xin)的(de)生(sheng)活(huo)形(xing)態(tai)

，不(bu)斷(duan)觸(chu)發(fa)新(xin)的(de)商(shang)業(ye)應(ying)用(yong)模(mo)式(shi)。新(xin)漢(han)為(wei)中(zhong)國(guo)互(hu)動(dong)媒(mei)體(ti)領(ling)導(dao)品(pin)牌(pai)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，擬(ni)將(jiang)於(yu)一(yi)年(nian)內(nei)，安(an)裝(zhuang)在(zai)中(zhong)國(guo)八(ba)個(ge)主(zhu)要(yao)一(yi)級(ji)城(cheng)市(shi)的(de)計(ji)程(cheng)車(che)上(shang)。有(you)別(bie)於(yu)傳(chuan)統(tong)的(de)讬(讬)播(bo)係(xi)統(tong)，新(xin)漢(han)提(ti)供(gong)完(wan)整(zheng)的(de)網(wang)絡(luo)連(lian)線(xian)功(gong)能(neng)，包(bao)括(kuo)3G
、Wi-Fi、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　例(li)如(ru)
，人(ren)們(men)電(dian)影(ying)票(piao)在(zai)中(zhong)國(guo)經(jing)常(chang)是(shi)一(yi)票(piao)難(nan)求(qiu)
，電(dian)影(ying)讬(讬)播(bo)客(ke)戶(hu)可(ke)藉(ji)由(you)預(yu)告(gao)片(pian)的(de)放(fang)送(song)，安(an)排(pai)適(shi)當(dang)的(de)觸(chu)發(fa)點(dian)

，讓(rang)乘(cheng)客(ke)利(li)用(yong)觸(chu)控(kong)麵(mian)板(ban)與(yu)手(shou)機(ji)，完(wan)成(cheng)電(dian)影(ying)票(piao)預(yu)購(gou)與(yu)付(fu)款(kuan)，使(shi)讬(讬)播(bo)客(ke)戶(hu)的(de)行(xing)銷(xiao)活(huo)動(dong)，能(neng)同(tong)時(shi)兼(jian)具(ju)宣(xuan)傳(chuan)與(yu)銷(xiao)售(shou)的(de)最(zui)大(da)效(xiao)益(yi)，提(ti)高(gao)行(xing)銷(xiao)投(tou)資(zi)報(bao)酬(chou)率(lv)。同(tong)時(shi)
，係(xi)統(tong)也(ye)裝(zhuang)設(she)感(gan)應(ying)器(qi)，能(neng)偵(zhen)測(ce)潛(qian)在(zai)目(mu)標(biao)消(xiao)費(fei)者(zhe)與(yu)否(fou)，當(dang)有(you)乘(cheng)客(ke)時(shi)才(cai)開(kai)始(shi)播(bo)放(fang)相(xiang)關(guan)廣(guang)告(gao)的(de)智(zhi)能(neng)設(she)計(ji)，使(shi)係(xi)統(tong)發(fa)揮(hui)最(zui)大(da)行(xing)銷(xiao)效(xiao)益(yi)；ermeizeguanggaoshifouchufahudongjichanshengxiaofeixingwei，jiangbeijilubinghuichuandaoziliaozhongxinyuyifenxi，yibiantigongwanzhengbaogaogeiguanggaozhu，zuoweixingxiaozuhecelvetiaozhengdejishi。ciwai，gaixitonghaineijianGPS定位係統
，乘客上車後

，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　一yi個ge有you潛qian力li的de商shang業ye模mo式shi，需xu要yao一yi套tao穩wen定ding的de係xi統tong支zhi持chi。為wei使shi互hu動dong式shi廣guang告gao讬讬播bo係xi統tong在zai顛dian簸bo的de車che載zai環huan境jing，能neng長chang時shi間jian穩wen定ding運yun行xing，同tong時shi能neng在zai最zui短duan時shi間jian內nei
，安an裝zhuang於yu不bu同tong車che型xing的de出chu租zu車che上shang，是shi最zui大da的de挑tiao戰zhan。林lin弘hong洲zhou說shuo，車che載zai電dian腦nao是shi相xiang當dang特te殊shu的de垂chui直zhi產chan業ye市shi場chang，車che載zai電dian源yuan供gong應ying

，電dian源yuan突tu波bo管guan理li
，係xi統tong抗kang震zhen設she計ji等deng
，都dou需xu要yao經jing過guo市shi場chang驗yan證zheng的de產chan業yeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi
，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)的de願yuan景jing能neng進jin一yi步bu落luo實shi，除chu及ji時shi性xing在zai地di吃chi喝he玩wan樂le資zi訊xun，同tong時shi能neng讓rang廣guang告gao讬讬播bo客ke戶hu動dong態tai調tiao整zheng促cu銷xiao方fang案an或huo限xian時shi優you惠hui等deng，立li即ji刺ci激ji銷xiao售shou成cheng長chang。林lin弘hong洲zhou認ren為wei，新xin漢han除chu看kan好hao中zhong國guo移yi動dong式shi商shang業ye平ping台tai的de潛qian在zai市shi場chang商shang機ji，此ci商shang業ye模mo式shi也ye已yi陸lu續xu複fu製zhi到dao中zhong國guo以yi外wai的de海hai外wai市shi場chang。協xie助zhu各ge行xing各ge業ye完wan成cheng工gong業ye物wu聯lian網wang的de布bu局ju，將jiang是shi新xin漢han的de首shou要yao目mu標biao之zhi一yi。

　　關於新漢：

   新漢成立於1992年(nian)，事(shi)業(ye)部(bu)橫(heng)跨(kua)工(gong)業(ye)電(dian)腦(nao)
，車(che)載(zai)電(dian)腦(nao)，多(duo)媒(mei)體(ti)，網(wang)絡(luo)安(an)全(quan)及(ji)智(zhi)能(neng)監(jian)控(kong)等(deng)五(wu)大(da)應(ying)用(yong)市(shi)場(chang)
，並(bing)於(yu)五(wu)個(ge)主(zhu)要(yao)國(guo)家(jia)設(she)有(you)分(fen)公(gong)司(si)
，以(yi)提(ti)供(gong)全(quan)球(qiu)服(fu)務(wu)。新(xin)漢(han)專(zhuan)精(jing)於(yu)產(chan)業(ye)深(shen)耕(geng)，目(mu)前(qian)在(zai)無(wu)風(feng)扇(shan)強(qiang)固(gu)電(dian)腦(nao)（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn