手shou持chi裝zhuang置zhi改gai變bian現xian代dai人ren的de生sheng活huo形xing態tai，也ye顛dian覆fu產chan業ye競jing爭zheng態tai勢shi
，同tong時shi創chuang造zao新xin的de商shang業ye模mo式shi。車che載zai廣guang告gao讬讬播bo係xi統tong已yi不bu是shi新xin鮮xian事shi，因yin應ying手shou持chi裝zhuang置zhi的de影ying響xiang力li，新xin漢han將jiang協xie助zhu中zhong國guo位wei居ju領ling導dao地di位wei的de互hu動dong傳chuan媒mei，打da造zao車che載zai互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，創chuang造zao新xin的de商shang機ji與yu渠qu道dao。該互動傳媒客戶擬於一年內於大陸一級城市
，如北京、上海、廣州、深圳、青島
、香xiang港gang等deng八ba大da城cheng市shi的de出chu租zu車che上shang
，完wan成cheng互hu動dong式shi廣guang告gao讬讬播bo係xi統tong的de布bu建jian
，並bing陸lu續xu推tui廣guang至zhi二er級ji城cheng市shi
，預yu計ji將jiang有you十shi萬wan輛liang中zhong國guo出chu租zu車che采cai用yong新xin漢han研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong
，蛻tui變bian成cheng移yi動dong商shang業ye平ping台tai。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“物(wu)聯(lian)網(wang)科(ke)技(ji)的(de)持(chi)續(xu)發(fa)展(zhan)，與(yu)新(xin)的(de)生(sheng)活(huo)形(xing)態(tai)，不(bu)斷(duan)觸(chu)發(fa)新(xin)的(de)商(shang)業(ye)應(ying)用(yong)模(mo)式(shi)。新(xin)漢(han)為(wei)中(zhong)國(guo)互(hu)動(dong)媒(mei)體(ti)領(ling)導(dao)品(pin)牌(pai)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)

，擬(ni)將(jiang)於(yu)一(yi)年(nian)內(nei)，安(an)裝(zhuang)在(zai)中(zhong)國(guo)八(ba)個(ge)主(zhu)要(yao)一(yi)級(ji)城(cheng)市(shi)的(de)計(ji)程(cheng)車(che)上(shang)。有(you)別(bie)於(yu)傳(chuan)統(tong)的(de)讬(讬)播(bo)係(xi)統(tong)，新(xin)漢(han)提(ti)供(gong)完(wan)整(zheng)的(de)網(wang)絡(luo)連(lian)線(xian)功(gong)能(neng)
，包(bao)括(kuo)3G、Wi-Fi、GPS等應用
，能結合手機與電子錢包
，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　liru，renmendianyingpiaozaizhongguojingchangshiyipiaonanqiu
，dianying讬bokehukejiyouyugaopiandefangsong，anpaishidangdechufadian
，rangchengkeliyongchukongmianbanyushouji
，wanchengdianyingpiaoyugouyufukuan，shi讬bokehudexingxiaohuodong，nengtongshijianjuxuanchuanyuxiaoshoudezuidaxiaoyi，tigaoxingxiaotouzibaochoulv。tongshi，xitongyezhuangsheganyingqi，nengzhenceqianzaimubiaoxiaofeizheyufou，dangyouchengkeshicaikaishibofangxiangguanguanggaodezhinengsheji
，shixitongfahuizuidaxingxiaoxiaoyi；而(er)每(mei)則(ze)廣(guang)告(gao)是(shi)否(fou)觸(chu)發(fa)互(hu)動(dong)及(ji)產(chan)生(sheng)消(xiao)費(fei)行(xing)為(wei)，將(jiang)被(bei)記(ji)錄(lu)並(bing)回(hui)傳(chuan)到(dao)資(zi)料(liao)中(zhong)心(xin)予(yu)以(yi)分(fen)析(xi)，以(yi)便(bian)提(ti)供(gong)完(wan)整(zheng)報(bao)告(gao)給(gei)廣(guang)告(gao)主(zhu)，作(zuo)為(wei)行(xing)銷(xiao)組(zu)合(he)策(ce)略(lve)調(tiao)整(zheng)的(de)基(ji)石(shi)。此(ci)外(wai)，該(gai)係(xi)統(tong)還(hai)內(nei)建(jian)GPS定位係統
，乘客上車後，可利用該係統錄製語音簡訊傳送給親友
，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向
，增加夜間搭乘的安全性。

　　一yi個ge有you潛qian力li的de商shang業ye模mo式shi，需xu要yao一yi套tao穩wen定ding的de係xi統tong支zhi持chi。為wei使shi互hu動dong式shi廣guang告gao讬讬播bo係xi統tong在zai顛dian簸bo的de車che載zai環huan境jing，能neng長chang時shi間jian穩wen定ding運yun行xing，同tong時shi能neng在zai最zui短duan時shi間jian內nei
，安an裝zhuang於yu不bu同tong車che型xing的de出chu租zu車che上shang，是shi最zui大da的de挑tiao戰zhan。林lin弘hong洲zhou說shuo
，車che載zai電dian腦nao是shi相xiang當dang特te殊shu的de垂chui直zhi產chan業ye市shi場chang，車che載zai電dian源yuan供gong應ying，電dian源yuan突tu波bo管guan理li，係xi統tong抗kang震zhen設she計ji等deng，都dou需xu要yao經jing過guo市shi場chang驗yan證zheng的de產chan業yeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi
，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu
，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起

，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)的de願yuan景jing能neng進jin一yi步bu落luo實shi，除chu及ji時shi性xing在zai地di吃chi喝he玩wan樂le資zi訊xun
，同tong時shi能neng讓rang廣guang告gao讬讬播bo客ke戶hu動dong態tai調tiao整zheng促cu銷xiao方fang案an或huo限xian時shi優you惠hui等deng，立li即ji刺ci激ji銷xiao售shou成cheng長chang。林lin弘hong洲zhou認ren為wei，新xin漢han除chu看kan好hao中zhong國guo移yi動dong式shi商shang業ye平ping台tai的de潛qian在zai市shi場chang商shang機ji，此ci商shang業ye模mo式shi也ye已yi陸lu續xu複fu製zhi到dao中zhong國guo以yi外wai的de海hai外wai市shi場chang。協xie助zhu各ge行xing各ge業ye完wan成cheng工gong業ye物wu聯lian網wang的de布bu局ju，將jiang是shi新xin漢han的de首shou要yao目mu標biao之zhi一yi。

　　關於新漢：

   新漢成立於1992nian，shiyebuhengkuagongyediannao，chezaidiannao，duomeiti
，wangluoanquanjizhinengjiankongdengwudayingyongshichang，bingyuwugezhuyaoguojiasheyoufengongsi，yitigongquanqiufuwu。xinhanzhuanjingyuchanyeshengeng
，muqianzaiwufengshanqianggudiannao（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn