mianduijingjishuaitui，qiyeyinggairuhebushuchuangxinzhanlve？womenfaxian，youdeqiyexiwangtongguojianshaoyanfajingfeilaixuejianchengben，queweikaolvdaocijuduiqiyedechangyuanyingxiang
；也(ye)有(you)一(yi)些(xie)企(qi)業(ye)忽(hu)略(lve)了(le)經(jing)濟(ji)衰(shuai)退(tui)使(shi)消(xiao)費(fei)者(zhe)的(de)經(jing)濟(ji)狀(zhuang)況(kuang)和(he)購(gou)買(mai)習(xi)慣(guan)產(chan)生(sheng)了(le)變(bian)化(hua)
，依(yi)然(ran)繼(ji)續(xu)開(kai)發(fa)市(shi)場(chang)所(suo)不(bu)需(xu)要(yao)的(de)低(di)利(li)潤(run)率(lv)產(chan)品(pin)。這(zhe)些(xie)不(bu)恰(qia)當(dang)的(de)創(chuang)新(xin)戰(zhan)略(lve)使(shi)得(de)許(xu)多(duo)企(qi)業(ye)走(zou)向(xiang)沒(mei)落(luo)。

　　堅持投入

　　隻(zhi)要(yao)創(chuang)新(xin)戰(zhan)略(lve)得(de)當(dang)，經(jing)濟(ji)危(wei)機(ji)中(zhong)也(ye)可(ke)以(yi)誕(dan)生(sheng)最(zui)富(fu)有(you)創(chuang)新(xin)精(jing)神(shen)的(de)產(chan)品(pin)和(he)技(ji)術(shu)
，不(bu)僅(jin)能(neng)夠(gou)幫(bang)助(zhu)企(qi)業(ye)渡(du)過(guo)經(jing)濟(ji)危(wei)機(ji)，而(er)且(qie)還(hai)為(wei)企(qi)業(ye)幾(ji)十(shi)年(nian)的(de)持(chi)續(xu)盈(ying)利(li)發(fa)展(zhan)打(da)好(hao)基(ji)礎(chu)。電(dian)視(shi)機(ji)
、靜電複印術、電動剃須刀
、調頻收音機以及其他眾多產品和技術都是誕生於經濟大蕭條時期。

　　英特爾在40多年的發展曆史中多次遇到過經濟不景氣的情況
，它對抗經濟衰退的經驗是，越是在經濟衰退的時候越是要堅持投入、堅持創新。這些成功創新企業的共同特點之一就是：麵對逆境，他們從容不迫地發揮自己的長處，采取大膽的行動並著眼於能夠創造價值的新機遇。

　　六大創新戰術

　　我wo們men的de研yan究jiu表biao明ming

，在zai低di迷mi時shi期qi
，企qi業ye應ying當dang著zhe重zhong投tou資zi於yu核he心xin研yan發fa
，或huo者zhe調tiao整zheng創chuang新xin方fang向xiang以yi適shi應ying新xin的de市shi場chang需xu求qiu
，從cong而er確que保bao企qi業ye的de未wei來lai發fa展zhan。最zui成cheng功gong的de企qi業ye則ze雙shuang管guan齊qi下xia：cezhongyudetianduhoudejishuhechanpinxian，bingqiejianjuetaotaihuozhongxindingweimeiyoushichangqiantudexiangmu。youliuxiangzhanshujucuozhichizheyizhanlve，zhexiejucuoshijingjifanrongqidexingyezuijiazuofa
，tongshiyeshiqiyeshengcundebixutiaojian
，zhiyouzheyang
，qiyezaijingjihaozhuandeshihoucaikenengjixubaochilingxian。

　　shouxian，hekehubaochiyizhi。jingjishuaituizaochenglekehupianhaohegoumaixiguandezhongdabianhua，danshihaihennanpanduannaxiebianhuazaijingjifusuhoujiangmianlinzhongxintiaozheng

，ernaxiebianhuajiangbuzaigaibian，liankehuzijikenengyebuzhidao。qiyeyingdangjianliheceshigezhongfangan，shefalejiekehudeduanqihechangqixuqiu

；並且利用市場洞察力，調整項目投資和改變產品係列
，以應對經濟衰退。

　　其qi次ci
，淘tao汰tai薄bo弱ruo項xiang目mu。當dang企qi業ye必bi須xu將jiang資zi源yuan集ji中zhong於yu最zui有you可ke能neng取qu得de成cheng功gong的de項xiang目mu時shi，那na些xie進jin展zhan遲chi緩huan的de項xiang目mu將jiang消xiao耗hao企qi業ye的de技ji術shu人ren才cai和he資zi金jin。雖sui然ran經jing濟ji衰shuai退tui可ke能neng為wei一yi些xie項xiang目mu的de上shang馬ma提ti供gong了le依yi據ju，但dan是shi這zhe有you可ke能neng影ying響xiang其qi他ta項xiang目mu的de實shi施shi，特te別bie是shi高gao端duan產chan品pin。企qi業ye應ying當dang盡jin快kuai評ping估gu以yi確que定ding哪na些xie項xiang目mu已yi超chao過guo預yu算suan，哪na些xie產chan品pin生sheng產chan線xian已yi無wu利li可ke圖tu，以yi及ji哪na些xie不bu符fu合he目mu前qian或huo未wei來lai客ke戶hu喜xi好hao。此ci外wai，為wei了le確que保bao研yan究jiu開kai發fa能neng適shi應ying快kuai速su變bian化hua的de環huan境jing需xu要yao，每mei個ge項xiang目mu應ying符fu合he公gong司si的de整zheng體ti戰zhan略lve。

　　第di三san，挽wan留liu核he心xin人ren才cai。無wu論lun是shi經jing濟ji低di迷mi還hai是shi經jing濟ji繁fan榮rong，人ren事shi和he研yan發fa管guan理li層ceng必bi須xu明ming確que挽wan留liu哪na些xie人ren才cai和he高gao管guan，以yi執zhi行xing最zui重zhong要yao的de研yan發fa項xiang目mu，保bao持chi企qi業ye創chuang新xin。

　　disi
，zhongshidetianduhoudechuangxinshili。xianzai
，qiyeyingdangjiasuyouhuachanpinhejishu，quebaoqudeshichangyoushi。ruguoyoubiyao，qiyeketiaozhengziyuanhekaifazhouqi，yimanzujingjifanrongshiqideshichangxuqiu。chucizhiwai，qiyehaiyingdangjixuzhongshichanpinzhilianghekehupianaidechanpingongneng。

　　diwu，jindingjishudongxiang。jingjishuaituigeicaiwuzhuangkuanglianghaodeqiyetigongleshougoujihui。jinrongweijixia
，yixieqiyechuxianzijinduanque

，huibeipochushoushangweikaifadejishuhezhishiziben。ruguoqiyeyougoumainengli，zeyingdangjinyibutuozhanhezuohuoban，congerpinggubinggoujiyu。ruguoqiyemeiyouzugoudeziyuan，zekeyikaolvduanqiqiyongtebiexiaozuyiwajuesuozaixingyedeshangji。

　　zuihou，quedingchuangxinnenglidechaju。xianzaizhengshilengjingpingguchuangxintixiyoulieshideshihou。qiyeyingdangquedingshilichaju，congeryigengshaodeziyuanlaiqidongxiangmu。dangjingjihaozhuan
，zhexianggongzuojiangyouliyuqiyekuaisuzhunquedituozhanshichang。