手shou持chi裝zhuang置zhi改gai變bian現xian代dai人ren的de生sheng活huo形xing態tai
，也ye顛dian覆fu產chan業ye競jing爭zheng態tai勢shi，同tong時shi創chuang造zao新xin的de商shang業ye模mo式shi。車che載zai廣guang告gao讬讬播bo係xi統tong已yi不bu是shi新xin鮮xian事shi，因yin應ying手shou持chi裝zhuang置zhi的de影ying響xiang力li
，新xin漢han將jiang協xie助zhu中zhong國guo位wei居ju領ling導dao地di位wei的de互hu動dong傳chuan媒mei
，打da造zao車che載zai互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，創chuang造zao新xin的de商shang機ji與yu渠qu道dao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海、廣州

、深圳、青島
、香xiang港gang等deng八ba大da城cheng市shi的de出chu租zu車che上shang
，完wan成cheng互hu動dong式shi廣guang告gao讬讬播bo係xi統tong的de布bu建jian，並bing陸lu續xu推tui廣guang至zhi二er級ji城cheng市shi，預yu計ji將jiang有you十shi萬wan輛liang中zhong國guo出chu租zu車che采cai用yong新xin漢han研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong
，蛻tui變bian成cheng移yi動dong商shang業ye平ping台tai。

　　yinyingshouchizhuangzhishenruyingxiangdazhongshenghuoyuxiaofeixingwei
，chezaiguanggao讬boxitongjiangcongdanchuntigongzixun，tuibianchengxindeyidongshishangyepingtai，yinbaoxindeshangji。xinhangongyediannaoshiyebuzongjinglilinhongzhoubiaoshi：“物(wu)聯(lian)網(wang)科(ke)技(ji)的(de)持(chi)續(xu)發(fa)展(zhan)，與(yu)新(xin)的(de)生(sheng)活(huo)形(xing)態(tai)
，不(bu)斷(duan)觸(chu)發(fa)新(xin)的(de)商(shang)業(ye)應(ying)用(yong)模(mo)式(shi)。新(xin)漢(han)為(wei)中(zhong)國(guo)互(hu)動(dong)媒(mei)體(ti)領(ling)導(dao)品(pin)牌(pai)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)
，擬(ni)將(jiang)於(yu)一(yi)年(nian)內(nei)，安(an)裝(zhuang)在(zai)中(zhong)國(guo)八(ba)個(ge)主(zhu)要(yao)一(yi)級(ji)城(cheng)市(shi)的(de)計(ji)程(cheng)車(che)上(shang)。有(you)別(bie)於(yu)傳(chuan)統(tong)的(de)讬(讬)播(bo)係(xi)統(tong)，新(xin)漢(han)提(ti)供(gong)完(wan)整(zheng)的(de)網(wang)絡(luo)連(lian)線(xian)功(gong)能(neng)，包(bao)括(kuo)3G、Wi-Fi、GPS等應用
，能結合手機與電子錢包
，將出租車變成移動式電子商城，幫助廣告主販售商品
，實現新的商業模式。”

　　例(li)如(ru)
，人(ren)們(men)電(dian)影(ying)票(piao)在(zai)中(zhong)國(guo)經(jing)常(chang)是(shi)一(yi)票(piao)難(nan)求(qiu)
，電(dian)影(ying)讬(讬)播(bo)客(ke)戶(hu)可(ke)藉(ji)由(you)預(yu)告(gao)片(pian)的(de)放(fang)送(song)，安(an)排(pai)適(shi)當(dang)的(de)觸(chu)發(fa)點(dian)，讓(rang)乘(cheng)客(ke)利(li)用(yong)觸(chu)控(kong)麵(mian)板(ban)與(yu)手(shou)機(ji)，完(wan)成(cheng)電(dian)影(ying)票(piao)預(yu)購(gou)與(yu)付(fu)款(kuan)，使(shi)讬(讬)播(bo)客(ke)戶(hu)的(de)行(xing)銷(xiao)活(huo)動(dong)，能(neng)同(tong)時(shi)兼(jian)具(ju)宣(xuan)傳(chuan)與(yu)銷(xiao)售(shou)的(de)最(zui)大(da)效(xiao)益(yi)

，提(ti)高(gao)行(xing)銷(xiao)投(tou)資(zi)報(bao)酬(chou)率(lv)。同(tong)時(shi)，係(xi)統(tong)也(ye)裝(zhuang)設(she)感(gan)應(ying)器(qi)，能(neng)偵(zhen)測(ce)潛(qian)在(zai)目(mu)標(biao)消(xiao)費(fei)者(zhe)與(yu)否(fou)
，當(dang)有(you)乘(cheng)客(ke)時(shi)才(cai)開(kai)始(shi)播(bo)放(fang)相(xiang)關(guan)廣(guang)告(gao)的(de)智(zhi)能(neng)設(she)計(ji)
，使(shi)係(xi)統(tong)發(fa)揮(hui)最(zui)大(da)行(xing)銷(xiao)效(xiao)益(yi)；ermeizeguanggaoshifouchufahudongjichanshengxiaofeixingwei，jiangbeijilubinghuichuandaoziliaozhongxinyuyifenxi，yibiantigongwanzhengbaogaogeiguanggaozhu，zuoweixingxiaozuhecelvetiaozhengdejishi。ciwai
，gaixitonghaineijianGPS定位係統，乘客上車後
，可利用該係統錄製語音簡訊傳送給親友
，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向
，增加夜間搭乘的安全性。

　　一(yi)個(ge)有(you)潛(qian)力(li)的(de)商(shang)業(ye)模(mo)式(shi)
，需(xu)要(yao)一(yi)套(tao)穩(wen)定(ding)的(de)係(xi)統(tong)支(zhi)持(chi)。為(wei)使(shi)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)在(zai)顛(dian)簸(bo)的(de)車(che)載(zai)環(huan)境(jing)
，能(neng)長(chang)時(shi)間(jian)穩(wen)定(ding)運(yun)行(xing)
，同(tong)時(shi)能(neng)在(zai)最(zui)短(duan)時(shi)間(jian)內(nei)
，安(an)裝(zhuang)於(yu)不(bu)同(tong)車(che)型(xing)的(de)出(chu)租(zu)車(che)上(shang)

，是(shi)最(zui)大(da)的(de)挑(tiao)戰(zhan)。林(lin)弘(hong)洲(zhou)說(shuo)，車(che)載(zai)電(dian)腦(nao)是(shi)相(xiang)當(dang)特(te)殊(shu)的(de)垂(chui)直(zhi)產(chan)業(ye)市(shi)場(chang)，車(che)載(zai)電(dian)源(yuan)供(gong)應(ying)，電(dian)源(yuan)突(tu)波(bo)管(guan)理(li)，係(xi)統(tong)抗(kang)震(zhen)設(she)計(ji)等(deng)
，都(dou)需(xu)要(yao)經(jing)過(guo)市(shi)場(chang)驗(yan)證(zheng)的(de)產(chan)業(ye)know-how才(cai)能(neng)達(da)成(cheng)。新(xin)漢(han)在(zai)研(yan)發(fa)設(she)計(ji)此(ci)款(kuan)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)時(shi)
，不(bu)但(dan)運(yun)用(yong)長(chang)年(nian)在(zai)車(che)載(zai)市(shi)場(chang)應(ying)用(yong)的(de)產(chan)業(ye)知(zhi)識(shi)

，全(quan)盤(pan)考(kao)慮(lv)係(xi)統(tong)穩(wen)定(ding)性(xing)與(yu)未(wei)來(lai)擴(kuo)充(chong)的(de)需(xu)求(qiu)，同(tong)時(shi)做(zuo)到(dao)能(neng)讓(rang)出(chu)租(zu)車(che)商(shang)於(yu)五(wu)分(fen)鍾(zhong)內(nei)完(wan)成(cheng)係(xi)統(tong)的(de)安(an)裝(zhuang)，以(yi)滿(man)足(zu)十(shi)萬(wan)輛(liang)龐(pang)大(da)車(che)隊(dui)在(zai)短(duan)時(shi)間(jian)完(wan)成(cheng)布(bu)建(jian)的(de)目(mu)標(biao)。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi
，chujishixingzaidichihewanlezixun
，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng，lijicijixiaoshouchengchang。linhongzhourenwei，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji
，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992nian，shiyebuhengkuagongyediannao，chezaidiannao，duomeiti，wangluoanquanjizhinengjiankongdengwudayingyongshichang
，bingyuwugezhuyaoguojiasheyoufengongsi，yitigongquanqiufuwu。xinhanzhuanjingyuchanyeshengeng，muqianzaiwufengshanqianggudiannao（NISE係列
，車載電腦（VTC係列），網絡安全平台（NSA係列）等
，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn