工業品也能像居民消費品一樣在網上采取BtoC的方式進行直接銷售嗎
？相信很多人會發出這樣的疑問，對這個命題提出這樣或那樣的理由進行質疑。像賣服裝
、食(shi)品(pin)一(yi)樣(yang)賣(mai)工(gong)業(ye)品(pin)，這(zhe)在(zai)很(hen)多(duo)業(ye)內(nei)人(ren)士(shi)看(kan)來(lai)是(shi)不(bu)可(ke)想(xiang)象(xiang)的(de)事(shi)情(qing)，事(shi)實(shi)上(shang)中(zhong)華(hua)自(zi)動(dong)化(hua)網(wang)已(yi)經(jing)開(kai)始(shi)了(le)這(zhe)方(fang)麵(mian)的(de)嚐(chang)試(shi)
，采(cai)用(yong)創(chuang)新(xin)的(de)商(shang)業(ye)模(mo)式(shi)走(zou)著(zhe)獨(du)特(te)的(de)運(yun)營(ying)之(zhi)路(lu)。

　　一、終端用戶采購現狀暨風險分析

   目前
，電子商務市場主要還是集中在BtoB包括電子采購，電子交易等模式，直接麵向終端用戶的以居民消費品為主，比如淘寶，阿裏巴巴是采取BtoB方式運營的，自動化領域工業品的銷售目前主要以廠家直銷、代理商銷售為主，網絡直銷試水還處在萌芽，從接受度上看還有待提高，目前工業品銷售領域，采購領域還是存在很多問題的。

　　當(dang)前(qian)企(qi)業(ye)采(cai)購(gou)領(ling)域(yu)的(de)暗(an)箱(xiang)操(cao)作(zuo)應(ying)該(gai)還(hai)是(shi)占(zhan)據(ju)很(hen)大(da)比(bi)例(li)的(de)，任(ren)何(he)一(yi)個(ge)行(xing)業(ye)的(de)大(da)金(jin)額(e)采(cai)購(gou)一(yi)定(ding)是(shi)進(jin)行(xing)高(gao)層(ceng)攻(gong)關(guan)的(de)結(jie)果(guo)。雖(sui)然(ran)基(ji)本(ben)上(shang)工(gong)業(ye)品(pin)采(cai)購(gou)通(tong)過(guo)招(zhao)投(tou)標(biao)方(fang)式(shi)進(jin)行(xing)，但(dan)背(bei)後(hou)企(qi)業(ye)領(ling)導(dao)之(zhi)間(jian)的(de)走(zou)訪(fang)懇(ken)談(tan)頻(pin)繁(fan)與(yu)否(fou)，說(shuo)情(qing)、huodongnenglidegaodijuedingleqiyeshifouzhongbiao
，shenzhiyouliyideshusongqiangruoyeyingxianglecaigoudejieguo，shenzhishitongguoguanxilejiebiaodihejingzhengduishoudebaojia，zaijuedingjifangbaojiayibaozhengzhongbiao。suoyizhaotoubiaozhezhongxingshihendachengduyuyiwangdezhijiecaigoumeiyoubenzhichabiehaishiyilaiyuguanxi、gongguannengli
，shijishangzengjialexiaoshouchengben，duilianghaogongpingyouxushangyehuanjingdepeiyumeiyourenhejijizuoyong
，guojiayizhitichangdeyangguangcaigouluoshihaishijiaonan，zaochengcaigoudechengbenjiaogao
、效率較低。

　　二、中華自動化網銷售模式機遇分析

　　1、終端用戶需求分析

　　中zhong華hua自zi動dong化hua網wang挑tiao戰zhan這zhe一yi傳chuan統tong，希xi望wang借jie助zhu市shi場chang發fa展zhan的de變bian化hua趨qu勢shi越yue來lai越yue多duo人ren接jie受shou直zhi銷xiao的de觀guan念nian，是shi一yi條tiao勇yong敢gan而er又you前qian景jing的de道dao路lu
，因yin為wei隨sui著zhe經jing濟ji危wei機ji的de演yan化hua，市shi場chang競jing爭zheng的de加jia劇ju，越yue來lai越yue多duo有you識shi之zhi士shi認ren識shi到dao采cai購gou模mo式shi的de創chuang新xin與yu企qi業ye成cheng本ben效xiao率lv的de直zhi接jie關guan聯lian和he積ji極ji作zuo用yong

，麵mian向xiang終zhong端duan用yong戶hu網wang絡luo直zhi銷xiao必bi將jiang占zhan據ju一yi席xi之zhi地di並bing且qie比bi例li將jiang會hui逐zhu步bu擴kuo大da。借jie助zhu使shi客ke戶hu足zu不bu出chu戶hu的de服fu務wu條tiao件jian，可ke以yi滿man足zu越yue來lai越yue苛ke刻ke的de用yong戶hu方fang需xu求qiu。

　　2、銷售方需求分析

　　zaigongyepinzhixiaolingyuhenduoqiyeyezuochuguochangshidanbingbuhenchenggong，yinweimeiyouqieshiweikehuzhexiang，zhishibaifangyixiechanpintupianxiaoshouhuozhezuoyigewangluoxuanchuan，danzhonghuazidonghuacaiyongchuangxindefangshiyongjiejuefanganlaidaidongchanpinxiaoshou
，jinhoudexiaoshoubijiangzouxiangweikehutigonggaoxiaojichengfuwufangnengxiyinkehuzhilu。

　　經jing過guo多duo年nian的de大da浪lang淘tao沙sha，自zi動dong化hua領ling域yu銷xiao售shou方fang也ye非fei常chang希xi望wang有you一yi個ge平ping台tai降jiang低di銷xiao售shou運yun營ying成cheng本ben，企qi業ye運yun營ying人ren員yuan成cheng本ben現xian在zai逐zhu年nian提ti高gao，由you第di三san方fang銷xiao售shou平ping台tai介jie入ru可ke以yi減jian少shao銷xiao售shou方fang的de人ren員yuan配pei備bei
，辦ban公gong場chang地di租zu金jin，提ti升sheng企qi業ye利li潤run；降低信貸風險，由中華自動化進行市場開發試驗


，企業風險較小；youzhonghuazidonghuazuoweipingtai，mianxiangquanguo，quanguobanshichufangbianjiejuekehuwenti，dilichayi，diyuqingkuangkeyihulvebuji，jiangxiaoshoufangdeshichangchujiaoshenxiangquanguo
，kuozhanzhigedi；將節省下來的人力物力集中向技術答疑集中
，為銷售方做好主業集中優勢提供了優化解決方案，提升企業的運營效率。

　　三、中華自動化網工業品網絡直銷前景展望

　　zhiyaozhonghuazidonghuawanghexiaoshoufangzuohaofenneishi
，fengongmingque。weizhongduanyonghutigonglianghaotiyanhefuwu，xiangxinyuelaiyueduodeyonghuzaikoubeiyingxiaoxiagengjiarenkezhezhongdisanfangpingtai。danshiduanqineihennanzhanjuzhuliu，zhinengshidafuduzengjiashichangzhanyoulv
，yinci，wangzhandeshichangkaifagongzuojiushiyaogengduodixiangzhongduanyonghujizhongjubanshuominghuitigaozhimingduhemeiyudu，rangzhongduanyonghupinchangxiaoguo
，youlediyicishiyongcaihuigengfangxindeshiyong，zhegechanpindejiageyidingyaofuhetigongdefuwushuizhun，fouzezaiduodejiangjiayebubeirenke。jieyongyijulaohua，weilaishiguangmingde，daolushiquzhede。wulianwanggainianfangxingweiai
，youpangdadeshichangxuqiujichu，zhiyaolizuyukehujiaodufuwu，zuohaogexianggongzuo，zidonghualingyugongyepinwangluozhixiaoshidayoukeweide。