手(shou)持(chi)裝(zhuang)置(zhi)改(gai)變(bian)現(xian)代(dai)人(ren)的(de)生(sheng)活(huo)形(xing)態(tai)

，也(ye)顛(dian)覆(fu)產(chan)業(ye)競(jing)爭(zheng)態(tai)勢(shi)，同(tong)時(shi)創(chuang)造(zao)新(xin)的(de)商(shang)業(ye)模(mo)式(shi)。車(che)載(zai)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)已(yi)不(bu)是(shi)新(xin)鮮(xian)事(shi)

，因(yin)應(ying)手(shou)持(chi)裝(zhuang)置(zhi)的(de)影(ying)響(xiang)力(li)，新(xin)漢(han)將(jiang)協(xie)助(zhu)中(zhong)國(guo)位(wei)居(ju)領(ling)導(dao)地(di)位(wei)的(de)互(hu)動(dong)傳(chuan)媒(mei)
，打(da)造(zao)車(che)載(zai)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，創(chuang)造(zao)新(xin)的(de)商(shang)機(ji)與(yu)渠(qu)道(dao)。該互動傳媒客戶擬於一年內於大陸一級城市，如北京
、上海、廣州、深圳、青島、xianggangdengbadachengshidechuzucheshang
，wanchenghudongshiguanggao讬boxitongdebujian，bingluxutuiguangzhierjichengshi，yujijiangyoushiwanliangzhongguochuzuchecaiyongxinhanyanfashejidehudongshiguanggao讬boxitong，tuibianchengyidongshangyepingtai。

　　yinyingshouchizhuangzhishenruyingxiangdazhongshenghuoyuxiaofeixingwei
，chezaiguanggao讬boxitongjiangcongdanchuntigongzixun，tuibianchengxindeyidongshishangyepingtai，yinbaoxindeshangji。xinhangongyediannaoshiyebuzongjinglilinhongzhoubiaoshi：“物wu聯lian網wang科ke技ji的de持chi續xu發fa展zhan
，與yu新xin的de生sheng活huo形xing態tai
，不bu斷duan觸chu發fa新xin的de商shang業ye應ying用yong模mo式shi。新xin漢han為wei中zhong國guo互hu動dong媒mei體ti領ling導dao品pin牌pai研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，擬ni將jiang於yu一yi年nian內nei，安an裝zhuang在zai中zhong國guo八ba個ge主zhu要yao一yi級ji城cheng市shi的de計ji程cheng車che上shang。有you別bie於yu傳chuan統tong的de讬讬播bo係xi統tong，新xin漢han提ti供gong完wan整zheng的de網wang絡luo連lian線xian功gong能neng，包bao括kuo3G、Wi-Fi

、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　liru
，renmendianyingpiaozaizhongguojingchangshiyipiaonanqiu，dianying讬bokehukejiyouyugaopiandefangsong，anpaishidangdechufadian
，rangchengkeliyongchukongmianbanyushouji，wanchengdianyingpiaoyugouyufukuan，shi讬bokehudexingxiaohuodong
，nengtongshijianjuxuanchuanyuxiaoshoudezuidaxiaoyi，tigaoxingxiaotouzibaochoulv。tongshi
，xitongyezhuangsheganyingqi，nengzhenceqianzaimubiaoxiaofeizheyufou，dangyouchengkeshicaikaishibofangxiangguanguanggaodezhinengsheji，shixitongfahuizuidaxingxiaoxiaoyi
；而(er)每(mei)則(ze)廣(guang)告(gao)是(shi)否(fou)觸(chu)發(fa)互(hu)動(dong)及(ji)產(chan)生(sheng)消(xiao)費(fei)行(xing)為(wei)，將(jiang)被(bei)記(ji)錄(lu)並(bing)回(hui)傳(chuan)到(dao)資(zi)料(liao)中(zhong)心(xin)予(yu)以(yi)分(fen)析(xi)，以(yi)便(bian)提(ti)供(gong)完(wan)整(zheng)報(bao)告(gao)給(gei)廣(guang)告(gao)主(zhu)，作(zuo)為(wei)行(xing)銷(xiao)組(zu)合(he)策(ce)略(lve)調(tiao)整(zheng)的(de)基(ji)石(shi)。此(ci)外(wai)，該(gai)係(xi)統(tong)還(hai)內(nei)建(jian)GPS定位係統，乘客上車後
，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車
，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　一(yi)個(ge)有(you)潛(qian)力(li)的(de)商(shang)業(ye)模(mo)式(shi)，需(xu)要(yao)一(yi)套(tao)穩(wen)定(ding)的(de)係(xi)統(tong)支(zhi)持(chi)。為(wei)使(shi)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)在(zai)顛(dian)簸(bo)的(de)車(che)載(zai)環(huan)境(jing)


，能(neng)長(chang)時(shi)間(jian)穩(wen)定(ding)運(yun)行(xing)
，同(tong)時(shi)能(neng)在(zai)最(zui)短(duan)時(shi)間(jian)內(nei)，安(an)裝(zhuang)於(yu)不(bu)同(tong)車(che)型(xing)的(de)出(chu)租(zu)車(che)上(shang)
，是(shi)最(zui)大(da)的(de)挑(tiao)戰(zhan)。林(lin)弘(hong)洲(zhou)說(shuo)，車(che)載(zai)電(dian)腦(nao)是(shi)相(xiang)當(dang)特(te)殊(shu)的(de)垂(chui)直(zhi)產(chan)業(ye)市(shi)場(chang)
，車(che)載(zai)電(dian)源(yuan)供(gong)應(ying)，電(dian)源(yuan)突(tu)波(bo)管(guan)理(li)，係(xi)統(tong)抗(kang)震(zhen)設(she)計(ji)等(deng)，都(dou)需(xu)要(yao)經(jing)過(guo)市(shi)場(chang)驗(yan)證(zheng)的(de)產(chan)業(ye)know-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi
，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi
，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang
，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力
，移動式定位服務(Location Based Service)的de願yuan景jing能neng進jin一yi步bu落luo實shi
，除chu及ji時shi性xing在zai地di吃chi喝he玩wan樂le資zi訊xun，同tong時shi能neng讓rang廣guang告gao讬讬播bo客ke戶hu動dong態tai調tiao整zheng促cu銷xiao方fang案an或huo限xian時shi優you惠hui等deng
，立li即ji刺ci激ji銷xiao售shou成cheng長chang。林lin弘hong洲zhou認ren為wei，新xin漢han除chu看kan好hao中zhong國guo移yi動dong式shi商shang業ye平ping台tai的de潛qian在zai市shi場chang商shang機ji，此ci商shang業ye模mo式shi也ye已yi陸lu續xu複fu製zhi到dao中zhong國guo以yi外wai的de海hai外wai市shi場chang。協xie助zhu各ge行xing各ge業ye完wan成cheng工gong業ye物wu聯lian網wang的de布bu局ju
，將jiang是shi新xin漢han的de首shou要yao目mu標biao之zhi一yi。

　　關於新漢：

   新漢成立於1992年nian

，事shi業ye部bu橫heng跨kua工gong業ye電dian腦nao
，車che載zai電dian腦nao，多duo媒mei體ti
，網wang絡luo安an全quan及ji智zhi能neng監jian控kong等deng五wu大da應ying用yong市shi場chang，並bing於yu五wu個ge主zhu要yao國guo家jia設she有you分fen公gong司si，以yi提ti供gong全quan球qiu服fu務wu。新xin漢han專zhuan精jing於yu產chan業ye深shen耕geng，目mu前qian在zai無wu風feng扇shan強qiang固gu電dian腦nao（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn