繼2010年nian中zhong國guo幾ji大da電dian商shang融rong資zi成cheng功gong後hou
，中zhong國guo電dian子zi商shang務wu的de發fa展zhan已yi近jin從cong眾zhong多duo雜za牌pai軍jun發fa展zhan到dao正zheng規gui軍jun上shang來lai。目mu前qian在zai各ge大da領ling域yu已yi經jing有you專zhuan業ye化hua比bi較jiao高gao，資zi源yuan集ji中zhong度du比bi較jiao強qiang的de品pin牌pai出chu現xian，比bi如ru服fu裝zhuang領ling域yu的de淘tao寶bao，凡客；書籍音像方麵的卓越，當當；3C數碼產品的京東商城
；工gong業ye化hua領ling域yu的de中zhong華hua自zi動dong化hua商shang城cheng。不bu一yi而er足zu的de時shi，現xian在zai知zhi名ming度du打da開kai後hou，更geng多duo的de資zi金jin將jiang用yong於yu品pin牌pai建jian設she，也ye將jiang會hui擠ji壓ya更geng多duo中zhong小xiao電dian商shang的de生sheng存cun空kong間jian。

　　品牌為王，中華自動化開年大手筆

　　目前在CCTVshangzuoguanggaodedianshangqiyebingbuduo，yinweixiaofeizheduihulianwangziyoudeyizhongtianshengyilaixing。zherangtamenjieshengyibiguanggaozhichu，danduiyuyigelizuyaozuodadeqiyelaishuo，pinpaidejiansheyaozuodaoxinxifabudezuidahua。erzhonghuazidonghuazai2011年年初就展示出企業的雄偉野心，要做工業品中領域的第一品牌。

　　對於中華自動化登錄CCTV7後hou
，很hen多duo人ren都dou紛fen紛fen給gei出chu不bu同tong的de解jie讀du觀guan點dian。目mu前qian在zai工gong業ye品pin領ling域yu中zhong華hua自zi動dong化hua通tong過guo自zi身shen的de努nu力li，已yi經jing占zhan有you大da部bu分fen市shi場chang份fen額e
，而er且qie口kou碑bei在zai企qi業ye的de采cai購gou人ren員yuan中zhong頗po佳jia，這zhe次ci登deng錄lu央yang視shi大da張zhang旗qi鼓gu的de做zuo廣guang告gao，難nan道dao是shi在zai為wei下xia一yi步bu做zuo打da算suan？下xia一yi步bu說shuo融rong資zi還hai是shi上shang市shi呢ne
？這zhe也ye是shi中zhong華hua自zi動dong化hua這zhe匹pi黑hei馬ma帶dai給gei人ren的de最zui大da疑yi惑huo。當dang然ran這zhe次ci中zhong華hua自zi動dong化hua的de品pin牌pai建jian設she必bi定ding會hui引yin起qi工gong業ye品pin領ling域yu的de一yi輪lun新xin競jing爭zheng。

　　工業品領域或成2011年新熱點

　　以中華自動化為首的B2C工(gong)業(ye)品(pin)網(wang)上(shang)商(shang)城(cheng)
，誕(dan)生(sheng)後(hou)就(jiu)在(zai)改(gai)變(bian)著(zhe)采(cai)購(gou)模(mo)式(shi)，將(jiang)采(cai)購(gou)信(xin)息(xi)，采(cai)購(gou)渠(qu)道(dao)，采(cai)購(gou)配(pei)送(song)

，采(cai)購(gou)服(fu)務(wu)進(jin)行(xing)一(yi)站(zhan)式(shi)整(zheng)合(he)，大(da)大(da)節(jie)省(sheng)傳(chuan)統(tong)采(cai)購(gou)中(zhong)的(de)時(shi)間(jian)成(cheng)本(ben)和(he)資(zi)金(jin)成(cheng)本(ben)。特(te)別(bie)是(shi)隨(sui)著(zhe)各(ge)大(da)企(qi)業(ye)采(cai)購(gou)人(ren)員(yuan)發(fa)現(xian)電(dian)子(zi)商(shang)務(wu)已(yi)經(jing)成(cheng)為(wei)社(she)會(hui)采(cai)購(gou)的(de)主(zhu)流(liu)時(shi)，把(ba)采(cai)購(gou)的(de)重(zhong)心(xin)也(ye)放(fang)到(dao)互(hu)聯(lian)網(wang)上(shang)

，畢(bi)竟(jing)每(mei)個(ge)企(qi)業(ye)都(dou)不(bu)想(xiang)錯(cuo)過(guo)一(yi)個(ge)時(shi)代(dai)
，這(zhe)個(ge)屬(shu)於(yu)互(hu)聯(lian)網(wang)的(de)時(shi)代(dai)。

　　dangguojizibenjinrudazhongsuoshuzhidedianshanghou
，xiayibujiuhuijinruyixieyouqianlidelingyu
，ergongyepinwangshangshangchengzhekuaisihuyezaiyingtoubingjin，shiyaoyuguojizibenlaigeqinmijiechu。zhonghuazidonghuaxianzaizhengzaijinxingqianggouhuodongyidudaozhifuwuqitanhuan，congzhedianyekekanchuyuelaiyueduodeqiyecaigouqinglaihulianwangzhezhongcaigoumoshi。xiangxinzibenjiadeyanguangyezhuyidaozhekuaiqianlijudadedangao
，gongyepindianzishangwulingyuyehuichengweixinderedian。

　　央視助力，品牌增長背後

　　dengluyangshihou，zhonghuazidonghuadepinpaijiazhihuidadatigao，yinweizaiyangshiyizhizhuzhongduihezuohuobandexuanze，zheciyuzhonghuazidonghuadehezuoyeshikanzhongtazaigongyepinlingyudemeihaoweilai。zhishirangrendanxindeshi
，zheciyuyangshihezuohoudailaidezhimingdubaofaxingzengchanghuigeizhonghuazidonghuadezongheyewunenglijinxingyigequanfangweidekaoyan，bijingzidonghuawanggoushichanghaiweibeiwanquandakai。zheciyangshidezhuliyingxiaobidinghuigeizhonghuazidonghuadailaiyiboshichangfanyingdexiaogaochao，zhehuoxuchengweiduizhonghuazidonghuadezishennenglideyicikaoyan。

　　工業品B2C領域麵臨新一輪洗牌

　　從cong做zuo市shi場chang到dao做zuo品pin牌pai
，已yi經jing在zai整zheng個ge電dian商shang隊dui伍wu中zhong已yi經jing形xing成cheng階jie梯ti，不bu同tong的de企qi業ye麵mian臨lin的de問wen題ti和he發fa力li點dian也ye是shi不bu一yi樣yang的de。從cong中zhong華hua自zi動dong化hua登deng錄lu央yang視shi來lai看kan，已yi經jing有you些xie品pin牌pai開kai始shi殺sha出chu重zhong圍wei
，開kai始shi走zou向xiang一yi種zhong更geng長chang遠yuan的de發fa展zhan計ji劃hua上shang。而er這zhe一yi輪lun的de競jing爭zheng相xiang信xin也ye會hui形xing成cheng未wei來lai幾ji年nian的de格ge局ju的de雛chu形xing，因yin此ci不bu管guan是shi大da企qi業ye或huo是shi小xiao企qi業ye都dou應ying該gai抓zhua住zhu目mu前qian整zheng個ge市shi場chang的de熱re度du，大da力li進jin行xing市shi場chang培pei育yu
，品pin牌pai推tui廣guang

，爭zheng取qu在zai這zhe一yi輪lun的de競jing爭zheng中zhong搶qiang得de先xian機ji。