手shou持chi裝zhuang置zhi改gai變bian現xian代dai人ren的de生sheng活huo形xing態tai，也ye顛dian覆fu產chan業ye競jing爭zheng態tai勢shi，同tong時shi創chuang造zao新xin的de商shang業ye模mo式shi。車che載zai廣guang告gao讬讬播bo係xi統tong已yi不bu是shi新xin鮮xian事shi

，因yin應ying手shou持chi裝zhuang置zhi的de影ying響xiang力li，新xin漢han將jiang協xie助zhu中zhong國guo位wei居ju領ling導dao地di位wei的de互hu動dong傳chuan媒mei，打da造zao車che載zai互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，創chuang造zao新xin的de商shang機ji與yu渠qu道dao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海、廣州、深圳、青島
、香(xiang)港(gang)等(deng)八(ba)大(da)城(cheng)市(shi)的(de)出(chu)租(zu)車(che)上(shang)，完(wan)成(cheng)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)的(de)布(bu)建(jian)，並(bing)陸(lu)續(xu)推(tui)廣(guang)至(zhi)二(er)級(ji)城(cheng)市(shi)，預(yu)計(ji)將(jiang)有(you)十(shi)萬(wan)輛(liang)中(zhong)國(guo)出(chu)租(zu)車(che)采(cai)用(yong)新(xin)漢(han)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)
，蛻(tui)變(bian)成(cheng)移(yi)動(dong)商(shang)業(ye)平(ping)台(tai)。

　　因yin應ying手shou持chi裝zhuang置zhi深shen入ru影ying響xiang大da眾zhong生sheng活huo與yu消xiao費fei行xing為wei
，車che載zai廣guang告gao讬讬播bo係xi統tong將jiang從cong單dan純chun提ti供gong資zi訊xun，蛻tui變bian成cheng新xin的de移yi動dong式shi商shang業ye平ping台tai，引yin爆bao新xin的de商shang機ji。新xin漢han工gong業ye電dian腦nao事shi業ye部bu總zong經jing理li林lin弘hong洲zhou表biao示shi：“物wu聯lian網wang科ke技ji的de持chi續xu發fa展zhan，與yu新xin的de生sheng活huo形xing態tai，不bu斷duan觸chu發fa新xin的de商shang業ye應ying用yong模mo式shi。新xin漢han為wei中zhong國guo互hu動dong媒mei體ti領ling導dao品pin牌pai研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，擬ni將jiang於yu一yi年nian內nei

，安an裝zhuang在zai中zhong國guo八ba個ge主zhu要yao一yi級ji城cheng市shi的de計ji程cheng車che上shang。有you別bie於yu傳chuan統tong的de讬讬播bo係xi統tong
，新xin漢han提ti供gong完wan整zheng的de網wang絡luo連lian線xian功gong能neng，包bao括kuo3G、Wi-Fi、GPS等應用
，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品

，實現新的商業模式。”

　　例(li)如(ru)，人(ren)們(men)電(dian)影(ying)票(piao)在(zai)中(zhong)國(guo)經(jing)常(chang)是(shi)一(yi)票(piao)難(nan)求(qiu)，電(dian)影(ying)讬(讬)播(bo)客(ke)戶(hu)可(ke)藉(ji)由(you)預(yu)告(gao)片(pian)的(de)放(fang)送(song)，安(an)排(pai)適(shi)當(dang)的(de)觸(chu)發(fa)點(dian)，讓(rang)乘(cheng)客(ke)利(li)用(yong)觸(chu)控(kong)麵(mian)板(ban)與(yu)手(shou)機(ji)，完(wan)成(cheng)電(dian)影(ying)票(piao)預(yu)購(gou)與(yu)付(fu)款(kuan)，使(shi)讬(讬)播(bo)客(ke)戶(hu)的(de)行(xing)銷(xiao)活(huo)動(dong)，能(neng)同(tong)時(shi)兼(jian)具(ju)宣(xuan)傳(chuan)與(yu)銷(xiao)售(shou)的(de)最(zui)大(da)效(xiao)益(yi)，提(ti)高(gao)行(xing)銷(xiao)投(tou)資(zi)報(bao)酬(chou)率(lv)。同(tong)時(shi)，係(xi)統(tong)也(ye)裝(zhuang)設(she)感(gan)應(ying)器(qi)，能(neng)偵(zhen)測(ce)潛(qian)在(zai)目(mu)標(biao)消(xiao)費(fei)者(zhe)與(yu)否(fou)，當(dang)有(you)乘(cheng)客(ke)時(shi)才(cai)開(kai)始(shi)播(bo)放(fang)相(xiang)關(guan)廣(guang)告(gao)的(de)智(zhi)能(neng)設(she)計(ji)，使(shi)係(xi)統(tong)發(fa)揮(hui)最(zui)大(da)行(xing)銷(xiao)效(xiao)益(yi)；而er每mei則ze廣guang告gao是shi否fou觸chu發fa互hu動dong及ji產chan生sheng消xiao費fei行xing為wei
，將jiang被bei記ji錄lu並bing回hui傳chuan到dao資zi料liao中zhong心xin予yu以yi分fen析xi
，以yi便bian提ti供gong完wan整zheng報bao告gao給gei廣guang告gao主zhu，作zuo為wei行xing銷xiao組zu合he策ce略lve調tiao整zheng的de基ji石shi。此ci外wai
，該gai係xi統tong還hai內nei建jianGPS定位係統

，乘客上車後，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車

，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi
，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing，nengchangshijianwendingyunxing
，tongshinengzaizuiduanshijiannei，anzhuangyubutongchexingdechuzucheshang
，shizuidadetiaozhan。linhongzhoushuo，chezaidiannaoshixiangdangteshudechuizhichanyeshichang
，chezaidianyuangongying，dianyuantuboguanli，xitongkangzhenshejideng，douxuyaojingguoshichangyanzhengdechanyeknow-how才cai能neng達da成cheng。新xin漢han在zai研yan發fa設she計ji此ci款kuan互hu動dong式shi廣guang告gao讬讬播bo係xi統tong時shi，不bu但dan運yun用yong長chang年nian在zai車che載zai市shi場chang應ying用yong的de產chan業ye知zhi識shi，全quan盤pan考kao慮lv係xi統tong穩wen定ding性xing與yu未wei來lai擴kuo充chong的de需xu求qiu，同tong時shi做zuo到dao能neng讓rang出chu租zu車che商shang於yu五wu分fen鍾zhong內nei完wan成cheng係xi統tong的de安an裝zhuang
，以yi滿man足zu十shi萬wan輛liang龐pang大da車che隊dui在zai短duan時shi間jian完wan成cheng布bu建jian的de目mu標biao。

　　種種的應用，因物聯網技術的興起

，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi，chujishixingzaidichihewanlezixun，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng，lijicijixiaoshouchengchang。linhongzhourenwei，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju
，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992nian，shiyebuhengkuagongyediannao
，chezaidiannao
，duomeiti，wangluoanquanjizhinengjiankongdengwudayingyongshichang
，bingyuwugezhuyaoguojiasheyoufengongsi，yitigongquanqiufuwu。xinhanzhuanjingyuchanyeshengeng，muqianzaiwufengshanqianggudiannao（NISE係列
，車載電腦（VTC係列）
，網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn