shouchizhuangzhigaibianxiandairendeshenghuoxingtai，yedianfuchanyejingzhengtaishi，tongshichuangzaoxindeshangyemoshi。chezaiguanggao讬boxitongyibushixinxianshi，yinyingshouchizhuangzhideyingxiangli，xinhanjiangxiezhuzhongguoweijulingdaodiweidehudongchuanmei，dazaochezaihudongshiguanggao讬boxitong，chuangzaoxindeshangjiyuqudao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京、上海
、廣州、深圳、青島、xianggangdengbadachengshidechuzucheshang
，wanchenghudongshiguanggao讬boxitongdebujian，bingluxutuiguangzhierjichengshi，yujijiangyoushiwanliangzhongguochuzuchecaiyongxinhanyanfashejidehudongshiguanggao讬boxitong，tuibianchengyidongshangyepingtai。

　　因(yin)應(ying)手(shou)持(chi)裝(zhuang)置(zhi)深(shen)入(ru)影(ying)響(xiang)大(da)眾(zhong)生(sheng)活(huo)與(yu)消(xiao)費(fei)行(xing)為(wei)
，車(che)載(zai)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)將(jiang)從(cong)單(dan)純(chun)提(ti)供(gong)資(zi)訊(xun)，蛻(tui)變(bian)成(cheng)新(xin)的(de)移(yi)動(dong)式(shi)商(shang)業(ye)平(ping)台(tai)，引(yin)爆(bao)新(xin)的(de)商(shang)機(ji)。新(xin)漢(han)工(gong)業(ye)電(dian)腦(nao)事(shi)業(ye)部(bu)總(zong)經(jing)理(li)林(lin)弘(hong)洲(zhou)表(biao)示(shi)：“wulianwangkejidechixufazhan
，yuxindeshenghuoxingtai，buduanchufaxindeshangyeyingyongmoshi。xinhanweizhongguohudongmeitilingdaopinpaiyanfashejidehudongshiguanggao讬boxitong，nijiangyuyiniannei，anzhuangzaizhongguobagezhuyaoyijichengshidejichengcheshang。youbieyuchuantongde讬boxitong
，xinhantigongwanzhengdewangluolianxiangongneng，baokuo3G
、Wi-Fi、GPS等應用
，能結合手機與電子錢包
，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　例li如ru，人ren們men電dian影ying票piao在zai中zhong國guo經jing常chang是shi一yi票piao難nan求qiu
，電dian影ying讬讬播bo客ke戶hu可ke藉ji由you預yu告gao片pian的de放fang送song，安an排pai適shi當dang的de觸chu發fa點dian，讓rang乘cheng客ke利li用yong觸chu控kong麵mian板ban與yu手shou機ji
，完wan成cheng電dian影ying票piao預yu購gou與yu付fu款kuan
，使shi讬讬播bo客ke戶hu的de行xing銷xiao活huo動dong
，能neng同tong時shi兼jian具ju宣xuan傳chuan與yu銷xiao售shou的de最zui大da效xiao益yi，提ti高gao行xing銷xiao投tou資zi報bao酬chou率lv。同tong時shi，係xi統tong也ye裝zhuang設she感gan應ying器qi
，能neng偵zhen測ce潛qian在zai目mu標biao消xiao費fei者zhe與yu否fou，當dang有you乘cheng客ke時shi才cai開kai始shi播bo放fang相xiang關guan廣guang告gao的de智zhi能neng設she計ji，使shi係xi統tong發fa揮hui最zui大da行xing銷xiao效xiao益yi
；ermeizeguanggaoshifouchufahudongjichanshengxiaofeixingwei，jiangbeijilubinghuichuandaoziliaozhongxinyuyifenxi，yibiantigongwanzhengbaogaogeiguanggaozhu，zuoweixingxiaozuhecelvetiaozhengdejishi。ciwai，gaixitonghaineijianGPS定位係統
，乘客上車後，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車
，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　一yi個ge有you潛qian力li的de商shang業ye模mo式shi
，需xu要yao一yi套tao穩wen定ding的de係xi統tong支zhi持chi。為wei使shi互hu動dong式shi廣guang告gao讬讬播bo係xi統tong在zai顛dian簸bo的de車che載zai環huan境jing，能neng長chang時shi間jian穩wen定ding運yun行xing

，同tong時shi能neng在zai最zui短duan時shi間jian內nei，安an裝zhuang於yu不bu同tong車che型xing的de出chu租zu車che上shang，是shi最zui大da的de挑tiao戰zhan。林lin弘hong洲zhou說shuo，車che載zai電dian腦nao是shi相xiang當dang特te殊shu的de垂chui直zhi產chan業ye市shi場chang，車che載zai電dian源yuan供gong應ying，電dian源yuan突tu波bo管guan理li
，係xi統tong抗kang震zhen設she計ji等deng，都dou需xu要yao經jing過guo市shi場chang驗yan證zheng的de產chan業yeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu
，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang
，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起

，將被落實與實現。藉由網絡連接能力
，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi，chujishixingzaidichihewanlezixun，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng
，lijicijixiaoshouchengchang。linhongzhourenwei


，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji
，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992年nian，事shi業ye部bu橫heng跨kua工gong業ye電dian腦nao，車che載zai電dian腦nao，多duo媒mei體ti，網wang絡luo安an全quan及ji智zhi能neng監jian控kong等deng五wu大da應ying用yong市shi場chang，並bing於yu五wu個ge主zhu要yao國guo家jia設she有you分fen公gong司si
，以yi提ti供gong全quan球qiu服fu務wu。新xin漢han專zhuan精jing於yu產chan業ye深shen耕geng，目mu前qian在zai無wu風feng扇shan強qiang固gu電dian腦nao（NISE係列，車載電腦（VTC係列）
，網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn