手(shou)持(chi)裝(zhuang)置(zhi)改(gai)變(bian)現(xian)代(dai)人(ren)的(de)生(sheng)活(huo)形(xing)態(tai)
，也(ye)顛(dian)覆(fu)產(chan)業(ye)競(jing)爭(zheng)態(tai)勢(shi)，同(tong)時(shi)創(chuang)造(zao)新(xin)的(de)商(shang)業(ye)模(mo)式(shi)。車(che)載(zai)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)已(yi)不(bu)是(shi)新(xin)鮮(xian)事(shi)
，因(yin)應(ying)手(shou)持(chi)裝(zhuang)置(zhi)的(de)影(ying)響(xiang)力(li)，新(xin)漢(han)將(jiang)協(xie)助(zhu)中(zhong)國(guo)位(wei)居(ju)領(ling)導(dao)地(di)位(wei)的(de)互(hu)動(dong)傳(chuan)媒(mei)，打(da)造(zao)車(che)載(zai)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)，創(chuang)造(zao)新(xin)的(de)商(shang)機(ji)與(yu)渠(qu)道(dao)。該互動傳媒客戶擬於一年內於大陸一級城市

，如北京、上海

、廣州、深圳、青島、香xiang港gang等deng八ba大da城cheng市shi的de出chu租zu車che上shang，完wan成cheng互hu動dong式shi廣guang告gao讬讬播bo係xi統tong的de布bu建jian，並bing陸lu續xu推tui廣guang至zhi二er級ji城cheng市shi，預yu計ji將jiang有you十shi萬wan輛liang中zhong國guo出chu租zu車che采cai用yong新xin漢han研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，蛻tui變bian成cheng移yi動dong商shang業ye平ping台tai。

　　yinyingshouchizhuangzhishenruyingxiangdazhongshenghuoyuxiaofeixingwei，chezaiguanggao讬boxitongjiangcongdanchuntigongzixun，tuibianchengxindeyidongshishangyepingtai，yinbaoxindeshangji。xinhangongyediannaoshiyebuzongjinglilinhongzhoubiaoshi：“物wu聯lian網wang科ke技ji的de持chi續xu發fa展zhan，與yu新xin的de生sheng活huo形xing態tai，不bu斷duan觸chu發fa新xin的de商shang業ye應ying用yong模mo式shi。新xin漢han為wei中zhong國guo互hu動dong媒mei體ti領ling導dao品pin牌pai研yan發fa設she計ji的de互hu動dong式shi廣guang告gao讬讬播bo係xi統tong，擬ni將jiang於yu一yi年nian內nei，安an裝zhuang在zai中zhong國guo八ba個ge主zhu要yao一yi級ji城cheng市shi的de計ji程cheng車che上shang。有you別bie於yu傳chuan統tong的de讬讬播bo係xi統tong，新xin漢han提ti供gong完wan整zheng的de網wang絡luo連lian線xian功gong能neng，包bao括kuo3G、Wi-Fi、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　liru
，renmendianyingpiaozaizhongguojingchangshiyipiaonanqiu，dianying讬bokehukejiyouyugaopiandefangsong，anpaishidangdechufadian，rangchengkeliyongchukongmianbanyushouji，wanchengdianyingpiaoyugouyufukuan，shi讬bokehudexingxiaohuodong，nengtongshijianjuxuanchuanyuxiaoshoudezuidaxiaoyi，tigaoxingxiaotouzibaochoulv。tongshi，xitongyezhuangsheganyingqi，nengzhenceqianzaimubiaoxiaofeizheyufou

，dangyouchengkeshicaikaishibofangxiangguanguanggaodezhinengsheji
，shixitongfahuizuidaxingxiaoxiaoyi；而er每mei則ze廣guang告gao是shi否fou觸chu發fa互hu動dong及ji產chan生sheng消xiao費fei行xing為wei
，將jiang被bei記ji錄lu並bing回hui傳chuan到dao資zi料liao中zhong心xin予yu以yi分fen析xi，以yi便bian提ti供gong完wan整zheng報bao告gao給gei廣guang告gao主zhu，作zuo為wei行xing銷xiao組zu合he策ce略lve調tiao整zheng的de基ji石shi。此ci外wai，該gai係xi統tong還hai內nei建jianGPS定位係統
，乘客上車後，可利用該係統錄製語音簡訊傳送給親友
，告知於何地點已搭上出租車，透過GPS可追蹤乘客目前的路線動向，增加夜間搭乘的安全性。

　　一yi個ge有you潛qian力li的de商shang業ye模mo式shi
，需xu要yao一yi套tao穩wen定ding的de係xi統tong支zhi持chi。為wei使shi互hu動dong式shi廣guang告gao讬讬播bo係xi統tong在zai顛dian簸bo的de車che載zai環huan境jing，能neng長chang時shi間jian穩wen定ding運yun行xing，同tong時shi能neng在zai最zui短duan時shi間jian內nei
，安an裝zhuang於yu不bu同tong車che型xing的de出chu租zu車che上shang，是shi最zui大da的de挑tiao戰zhan。林lin弘hong洲zhou說shuo，車che載zai電dian腦nao是shi相xiang當dang特te殊shu的de垂chui直zhi產chan業ye市shi場chang，車che載zai電dian源yuan供gong應ying

，電dian源yuan突tu波bo管guan理li
，係xi統tong抗kang震zhen設she計ji等deng，都dou需xu要yao經jing過guo市shi場chang驗yan證zheng的de產chan業yeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu
，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力
，移動式定位服務(Location Based Service)的de願yuan景jing能neng進jin一yi步bu落luo實shi，除chu及ji時shi性xing在zai地di吃chi喝he玩wan樂le資zi訊xun，同tong時shi能neng讓rang廣guang告gao讬讬播bo客ke戶hu動dong態tai調tiao整zheng促cu銷xiao方fang案an或huo限xian時shi優you惠hui等deng，立li即ji刺ci激ji銷xiao售shou成cheng長chang。林lin弘hong洲zhou認ren為wei
，新xin漢han除chu看kan好hao中zhong國guo移yi動dong式shi商shang業ye平ping台tai的de潛qian在zai市shi場chang商shang機ji
，此ci商shang業ye模mo式shi也ye已yi陸lu續xu複fu製zhi到dao中zhong國guo以yi外wai的de海hai外wai市shi場chang。協xie助zhu各ge行xing各ge業ye完wan成cheng工gong業ye物wu聯lian網wang的de布bu局ju，將jiang是shi新xin漢han的de首shou要yao目mu標biao之zhi一yi。

　　關於新漢：

   新漢成立於1992nian

，shiyebuhengkuagongyediannao，chezaidiannao，duomeiti

，wangluoanquanjizhinengjiankongdengwudayingyongshichang，bingyuwugezhuyaoguojiasheyoufengongsi，yitigongquanqiufuwu。xinhanzhuanjingyuchanyeshengeng
，muqianzaiwufengshanqianggudiannao（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn