shouchizhuangzhigaibianxiandairendeshenghuoxingtai
，yedianfuchanyejingzhengtaishi，tongshichuangzaoxindeshangyemoshi。chezaiguanggao讬boxitongyibushixinxianshi，yinyingshouchizhuangzhideyingxiangli，xinhanjiangxiezhuzhongguoweijulingdaodiweidehudongchuanmei
，dazaochezaihudongshiguanggao讬boxitong
，chuangzaoxindeshangjiyuqudao。該互動傳媒客戶擬於一年內於大陸一級城市，如北京
、上海、廣州、深圳、青島
、xianggangdengbadachengshidechuzucheshang
，wanchenghudongshiguanggao讬boxitongdebujian，bingluxutuiguangzhierjichengshi，yujijiangyoushiwanliangzhongguochuzuchecaiyongxinhanyanfashejidehudongshiguanggao讬boxitong，tuibianchengyidongshangyepingtai。

　　因(yin)應(ying)手(shou)持(chi)裝(zhuang)置(zhi)深(shen)入(ru)影(ying)響(xiang)大(da)眾(zhong)生(sheng)活(huo)與(yu)消(xiao)費(fei)行(xing)為(wei)，車(che)載(zai)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)將(jiang)從(cong)單(dan)純(chun)提(ti)供(gong)資(zi)訊(xun)

，蛻(tui)變(bian)成(cheng)新(xin)的(de)移(yi)動(dong)式(shi)商(shang)業(ye)平(ping)台(tai)
，引(yin)爆(bao)新(xin)的(de)商(shang)機(ji)。新(xin)漢(han)工(gong)業(ye)電(dian)腦(nao)事(shi)業(ye)部(bu)總(zong)經(jing)理(li)林(lin)弘(hong)洲(zhou)表(biao)示(shi)：“物(wu)聯(lian)網(wang)科(ke)技(ji)的(de)持(chi)續(xu)發(fa)展(zhan)

，與(yu)新(xin)的(de)生(sheng)活(huo)形(xing)態(tai)，不(bu)斷(duan)觸(chu)發(fa)新(xin)的(de)商(shang)業(ye)應(ying)用(yong)模(mo)式(shi)。新(xin)漢(han)為(wei)中(zhong)國(guo)互(hu)動(dong)媒(mei)體(ti)領(ling)導(dao)品(pin)牌(pai)研(yan)發(fa)設(she)計(ji)的(de)互(hu)動(dong)式(shi)廣(guang)告(gao)讬(讬)播(bo)係(xi)統(tong)
，擬(ni)將(jiang)於(yu)一(yi)年(nian)內(nei)

，安(an)裝(zhuang)在(zai)中(zhong)國(guo)八(ba)個(ge)主(zhu)要(yao)一(yi)級(ji)城(cheng)市(shi)的(de)計(ji)程(cheng)車(che)上(shang)。有(you)別(bie)於(yu)傳(chuan)統(tong)的(de)讬(讬)播(bo)係(xi)統(tong)
，新(xin)漢(han)提(ti)供(gong)完(wan)整(zheng)的(de)網(wang)絡(luo)連(lian)線(xian)功(gong)能(neng)，包(bao)括(kuo)3G
、Wi-Fi、GPS等應用，能結合手機與電子錢包，將出租車變成移動式電子商城，幫助廣告主販售商品，實現新的商業模式。”

　　例li如ru，人ren們men電dian影ying票piao在zai中zhong國guo經jing常chang是shi一yi票piao難nan求qiu，電dian影ying讬讬播bo客ke戶hu可ke藉ji由you預yu告gao片pian的de放fang送song
，安an排pai適shi當dang的de觸chu發fa點dian，讓rang乘cheng客ke利li用yong觸chu控kong麵mian板ban與yu手shou機ji，完wan成cheng電dian影ying票piao預yu購gou與yu付fu款kuan，使shi讬讬播bo客ke戶hu的de行xing銷xiao活huo動dong，能neng同tong時shi兼jian具ju宣xuan傳chuan與yu銷xiao售shou的de最zui大da效xiao益yi，提ti高gao行xing銷xiao投tou資zi報bao酬chou率lv。同tong時shi，係xi統tong也ye裝zhuang設she感gan應ying器qi
，能neng偵zhen測ce潛qian在zai目mu標biao消xiao費fei者zhe與yu否fou
，當dang有you乘cheng客ke時shi才cai開kai始shi播bo放fang相xiang關guan廣guang告gao的de智zhi能neng設she計ji，使shi係xi統tong發fa揮hui最zui大da行xing銷xiao效xiao益yi

；而(er)每(mei)則(ze)廣(guang)告(gao)是(shi)否(fou)觸(chu)發(fa)互(hu)動(dong)及(ji)產(chan)生(sheng)消(xiao)費(fei)行(xing)為(wei)
，將(jiang)被(bei)記(ji)錄(lu)並(bing)回(hui)傳(chuan)到(dao)資(zi)料(liao)中(zhong)心(xin)予(yu)以(yi)分(fen)析(xi)
，以(yi)便(bian)提(ti)供(gong)完(wan)整(zheng)報(bao)告(gao)給(gei)廣(guang)告(gao)主(zhu)，作(zuo)為(wei)行(xing)銷(xiao)組(zu)合(he)策(ce)略(lve)調(tiao)整(zheng)的(de)基(ji)石(shi)。此(ci)外(wai)
，該(gai)係(xi)統(tong)還(hai)內(nei)建(jian)GPS定位係統，乘客上車後，可利用該係統錄製語音簡訊傳送給親友，告知於何地點已搭上出租車
，透過GPS可追蹤乘客目前的路線動向
，增加夜間搭乘的安全性。

　　yigeyouqianlideshangyemoshi，xuyaoyitaowendingdexitongzhichi。weishihudongshiguanggao讬boxitongzaidianbodechezaihuanjing，nengchangshijianwendingyunxing，tongshinengzaizuiduanshijiannei
，anzhuangyubutongchexingdechuzucheshang

，shizuidadetiaozhan。linhongzhoushuo，chezaidiannaoshixiangdangteshudechuizhichanyeshichang，chezaidianyuangongying，dianyuantuboguanli，xitongkangzhenshejideng，douxuyaojingguoshichangyanzhengdechanyeknow-howcainengdacheng。xinhanzaiyanfashejicikuanhudongshiguanggao讬boxitongshi
，budanyunyongchangnianzaichezaishichangyingyongdechanyezhishi，quanpankaolvxitongwendingxingyuweilaikuochongdexuqiu，tongshizuodaonengrangchuzucheshangyuwufenzhongneiwanchengxitongdeanzhuang，yimanzushiwanliangpangdacheduizaiduanshijianwanchengbujiandemubiao。

　　種種的應用，因物聯網技術的興起，將被落實與實現。藉由網絡連接能力，移動式定位服務(Location Based Service)deyuanjingnengjinyibuluoshi，chujishixingzaidichihewanlezixun，tongshinengrangguanggao讬bokehudongtaitiaozhengcuxiaofanganhuoxianshiyouhuideng，lijicijixiaoshouchengchang。linhongzhourenwei，xinhanchukanhaozhongguoyidongshishangyepingtaideqianzaishichangshangji，cishangyemoshiyeyiluxufuzhidaozhongguoyiwaidehaiwaishichang。xiezhugexinggeyewanchenggongyewulianwangdebuju，jiangshixinhandeshouyaomubiaozhiyi。

　　關於新漢：

   新漢成立於1992年nian，事shi業ye部bu橫heng跨kua工gong業ye電dian腦nao，車che載zai電dian腦nao

，多duo媒mei體ti，網wang絡luo安an全quan及ji智zhi能neng監jian控kong等deng五wu大da應ying用yong市shi場chang
，並bing於yu五wu個ge主zhu要yao國guo家jia設she有you分fen公gong司si
，以yi提ti供gong全quan球qiu服fu務wu。新xin漢han專zhuan精jing於yu產chan業ye深shen耕geng，目mu前qian在zai無wu風feng扇shan強qiang固gu電dian腦nao（NISE係列，車載電腦（VTC係列），網絡安全平台（NSA係列）等
，兼具舉足輕重的地位。詳情請參閱www.nexcom.cn